Case Study: Lessons from Wells Fargo

PR Log (Press Release) – Sep 14, 2009 – The shining halo over Wells Fargo – a successful company despite the economic downturn – appears much dimmer as the result of its behavior in recent developments, according to Seattle Biz Coach Terry Corbell.

His analysis shows Wells Fargo is rapidly becoming a negative case study for all firms trading on Wall Street.

His column is entitled, “Case Study: Lessons from Wells Fargo,” on The Biz Coach Web site, http://www.bizcoachinfo.com, “Proven Solutions for Maximum Profits.”

Considering the bank’s stellar reputation and expertise, Mr. Corbell believes its apparent lack of sensitivity is rather perplexing.

“First, it was an appalling sense of corporate entitlement and disregard of investor angst over Wells Fargo’s reluctance to be transparent,” writes The Biz Coach. “Then, came the Los Angeles Times report that one of the bank’s senior vice presidents partied lavishly at a beachfront home the bank took back from a borrower in swank Malibu, CA.”

If Wells Fargo does not reverse its course on these fronts, Mr. Corbell writes the bank will suffer from unintended consequences.

“The behavior is such we do not ordinarily anticipate from such a high-quality institution,” he believes.

The Biz Coach, as a business-performance consultant and a profit professional, has systems and strategies to relieve a company's financial stress, which includes a financial turnaround program on a pay-for-performance basis. Mr. Corbell provides complete solutions for a small retainer and one percent of the net-profit increase.

“To save clients time, I don’t necessarily have to look at firms’ books to see if they’re profitable,” says Mr. Corbell. “Usually, all is required is to watch the interactions of people before, during and after staff meetings. The body language, level of politeness, enthusiasm and the degree of employee participation in staff meetings often illustrate how profitable companies are.”

The Biz Coach says that’s important because highly motivated employees will drive brand equity. Employees with healthy self-esteem and morale will be collaborative. They’ll deliver strong performances and will be more enthusiastic with your customers.

Mr. Corbell has written 450+ business-coaching columns since 2001 for several media Web sites. He currently writes an Internet business-coaching column, The Biz Coach, for the Money News page at Seattle's KIRO, the "2009 National Edward R. Murrow Award Winner for Overall Excellence."

He is a member of Society of American Business Editors and Writers (SABEW).

The Biz Coach Web site was recently developed by Solid Technology, www.solidtechnology.com, of Portland.

Mr. Corbell is managing member of CMS Associates LLC, http://www.cmsassociatesllc.com.

The Biz Coach was honored when The New York Times featured him twice. For some of his other business tips, simply Google each of these headlines:

• Been There... Done That... Here's How

• Advice on Taking an Entrepreneurial Leap

Mr. Corbell is writing a book tentatively entitled, “How to Watch Your Back in the Jungle – Avoiding Business Predators.”