DJ Shannon Enterprises Launches Public Relations Service

Sept. 12, 2009 - PRLog -- Derrick Shannon, owner and founder of DJ Shannon Enterprises, has launched a new full-service public relations service dedicated to short track and grassroots racing in the United States. Taking advantage of new technologies in the post-internet era, DJ Shannon Enterprises focuses on creativity to meet the unique challenges of the motorsports industry and their specialized client base.

DJ Shannon Enterprises has the goal of creating impactful B2B, B2C and individual marketing campaigns through the use social media marketing campaigns and SEO (Search Engine Optimization) programs to generate publicity for clients and build brand awareness. Along with a blend of traditional marketing and public relations tactics, DJ Shannon Enterprises is poised to be influential in the market.

The ability to create meaningful public relations campaigns that produce exceptional results, are a combination of obtaining correct placement in the press, creating and communicating key messages to target audiences through non-traditional platforms such You Tube, Facebook, Twitter, targeted email distribution, as well as placement on all the major search engines.

“We offer a full-service platform for the short-track or grassroots racer,” Derrick Shannon said. “We understand the unique challenges that face the local and regional racer and can offer an affordable program(s) that achieves results. Sports marketing has always been influential in the marketplace and motorsports has become a major force, but the local racer has been challenged to find a voice and that is where we come in.”

DJ Shannon Enterprises offers programs for press release writing and distribution, sponsorship package development, website development, and video production. For a full list of services, contact information, and testimonials log onto www.derrickshannon.com.

About DJ Shannon Enterprises

Derrick Shannon, a veteran of more than 25 years in the motorsports industry, has experience in all facets of the sport from his early days behind the wheel of various racecars to a long tenure with NASCAR Public Relations. He has also worked as a sponsor representative for several companies and most recently has served as Public Relations Director for several race teams and racing series. DJ Shannon Enterprises was formed in 1990.

~Distributed by DJ Shannon Enterprises Public Relations

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DJ Shannon Enterprises is your best source for professional, value driven Public Relations support for your race team, series, or driver. Big or small, simple or complex, you are our most important client!