Reinhild Niebuhr, South African author, businesswoman and social entrepreneur surprizes the global online business community with her fresh and innovative insight into the 'Goldrush' Trends of the 21st Century, cutting-edge Marketing Approaches, Business Models and the business of creating Billionaires and, very importantly, Billionairesses!
The ‘Great Shift’ has to do with the fact that the global economy is shifting from a resource base to an ideas base, creating limitless new opportunities for budding Billionaires and Billionairesses. This enables a mutualist model for business: finding win-win solutions instead of focusing exclusively on competition. Using ‘The Matrix I’ movie as a starting point to describe a mindset shift, the author explains that we are currently doing business inside an old, crumbling matrix:”If you're living inside the Matrix you perceive the world as having a particular shape. To see beyond the Matrix, you need the 'Blue Pill'. The book ‘Is That A Franchise In Your Pocket’ is that ‘Blue Pill’!” She wants to wake up the world to the incredible impact that having access to ‘virtual business models’, particularly franchises, can have - not only on creating wealth, but also on decimating poverty.
Drawing on her own 20 years of experience as a start-up entrepreneur, employee, consultant and business owner, Reinhild Niebuhr shares five expensive lessons that lie at the heart of her ultimate ‘conversion’
The main spanner in the works that could prevent the ‘Great Shift’ from propelling humankind into a fantastic new world is the general lack of financial education. But this is where a pioneering ‘Virtual Franchise’ model can bring a solution, by widely sharing financial education tools and learning opportunities with people across the globe. Reinhild Niebuhr calls this ‘Virtual Franchise’ the ‘Billionaire/
Reinhild Niebuhr challenges readers to Break Away from the industrial age labour model and to gear up for their personal Great Shift towards a new, rewarding life, by becoming owners of their own ‘Virtual Business’ – a ‘Franchise in the Pocket’!
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