More than 60% of survey respondents were directors or vice presidents of market research with an average of eight years service at their respective firms.
"We are pleased that so many respondents agree that efforts to publicize excellent research providers help to put the focus on supplier quality and value throughout the industry," survey organizers said in a public statement released along with the survey results.
Prevision and Inside Research will announce award plaque winners to top-ranked firms at the IIR Market Research Event and conference in Las Vegas in October 2009 to draw more attention to the importance of improving market research quality and value.
“We are thrilled to be recognized by our clients and will continue to work diligently to exceed their expectations as we expand our expertise with the creation of The Pert Group from our merging of PERT Survey, Market Directions and Pulsar Research & Consulting” says Dale Lersch, CEO of The Pert Group.
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About PERT Survey Research
PERT Survey Research is a member of The Pert Group. The PERT Group is a research based consulting group that brings clarity to business, brand and marketing decision-making in the areas of Innovation, Positioning and Performance. For more information, visit http://www.pertsurvey.com.
