To Educate, Support, and Enhance the Image of Marketing Professionals
Dallas/Fort Worth: What unique marketing approaches did Fossil use to go from a Dallas based start up to an international sensation? The Dallas/Fort Worth American Marketing Association is proud to present Tim Hale, Senior Vice President of Fossil, as he speaks about this amazing adventure.
Armed with a very non-traditional, yet progressive approach to marketing, Fossil has experienced consistent and vibrant results, even during challenging economic times. By staying focused on the brand and believing in the power of storytelling Fossil has found a unique and powerful way to connect to the consumer.
Tim Hale will share Fossil’s current branding strategy and thoughts on the importance of storytelling, social media, and customer connection today, as well as the in the near future.
Key Takeaways:
• An understanding of the dynamics and ecosystem of a successfullfashion/
brand
• How Fossil embraces social media – both the upside and downside
• The advantages of working with an in-house design organization
A must attend for those who want to take your brand to the next level in the new media playing field!
Brookhaven Country Club
3333 Golfing Green Drive
Dallas TX 75234 US
Wednesday, Sept 16, 11:30 – 1:00
bit.ly/2pH3tx for additional information and registration
Thank you to our sponsor Getty Images
Photo:
http://www.prlog.org/
