Sheraton Riyadh "Bike Ride to Makkah"
After the success of the Road to Awareness “Bike Ride” fund raising campaign last year by cycling 450km including Mont Ventoux in France, the Starwood Hotels & Resort Divisional office led by Guido de Wilde, Regional Vice President of Middle East has again organized another 3-day ride from 4-6 September 2009 to cover 360km in French Pyrenees for the good cause of raising US$150,000 for the “Street Children of Egypt” project with UNICEF.
In concurrence with this event, the Sheraton Riyadh Hotel & Towers headed by Stuart G. Birkwood, General Manager, made its own adaptation dubbed as the Sheraton Riyadh Road to Awareness “Bike Ride to Makkah 2009.” The opening ceremony took place at the Sheraton Riyadh at exactly 10:00PM, attended by the Deputy Ambassador of Egypt to Riyadh Mr. Mohamad Safwat performed the countdown signifying the start of the ride. Other representative from sponsors of the event like Cyberia, SIKA, Bahr Al Olum, AVIS Rent-A-Car, The Riyadh Yummy Yummy Guide, and RedBull and some local media were also present to witness the opening.
The “Bike Ride to Makkah” was a 24-hour cycling event that planned to cover the distance of 791km Riyadh to Makkah on two stationary bikes; nonetheless the Sheraton Riyadh broke its own goal by reaching 1,378 km in 24 hours. The total amount collected for this fund raising campaign reached US$5,500 so far that will go to UNICEF for the “Street Children of Egypt” project.
”Sheraton Riyadh is committed not only to provide quality service to all our guests but also to impart our corporate social responsibility by encouraging both our internal & external guests to support charity campaigns that we do in our hotel. It is also our way of sharing for a good cause and helping others to improve their lives. This is the true essence of Sheraton - that at “Sheraton Life is better when Shared!” says Stuart G. Birkwood, General Manager Sheraton Riyadh.
About Sheraton Riyadh Hotel & Towers
Sheraton Riyadh Hotel & Towers is one of the leading hotels in Riyadh, Saudi Arabia and owned by the Saudi Oger Ltd and operated by the Sheraton Middle East management corporation as its agent. Sheraton® is one of the international renowned brands along with St. Regis®, The Luxury Collection®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced AloftSM under the Starwood Hotels & Resorts Worldwide, Inc.
For more information, contact:
Maged Berri
Director of Public Relations
Sheraton Riyadh Hotel & Towers
Tel: +966 1 454 3300
Jose Mari Maglapit
Online Marketing Manager
Sheraton Riyadh Hotel & Towers
Tel: +966 1 454 3300
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