Shabby Apple Announces "Dare to Design" Contest

PRLog (Press Release) - Sep 10, 2009 -
SALT LAKE CITY, Utah - Shabby Apple, an online dress boutique (www.shabbyapple.com), announced its first "Dare to Design" contest, which offers the public a chance to design their dream dress. Shabby Apple will manufacture the winner's dress to be incorporated in their spring line and the winner will receive a three percent royalty on every dress sold of her or his design.

The contest begins September 10th and participators are asked to submit sketches, computer drawings or photographs of their design as well as ideas of fabric and colors and design inspiration.

"This contest allows anyone who has ever wanted to design, the chance to design," Emily McCormick, owner of Shabby Apple said. "For the Dare to Design contest, it's not necessary to be a professional clothing designer nor to have design experience. Sometimes the greatest pieces come from day-to-day inspirations by people who wear Shabby Apple."

Entries must be posted on a personal blog and submitted to Shabby Apple by November 3rd. The top 15 entrants will then be posted on the Shabby Apple blog (http://www.shabbyapple.com/blog/) and blog readers will be asked to vote on their favorite design. The winner will be announced on December 10th.

Contest details are found below and at www.shabbyapple.com under "Dare to Design."

DARE TO DESIGN CONTEST

Requirements:

1) Design a dress.  (You do not need to be a professional designer.)
2) Put a sketch, computer drawing or photograph of your design on your personal blog with the words "Dress design for Shabby Apple dresses at Shabby Apple Dresses" (link to www.shabbyapple.com).  You must provide a link in your post to www.shabbyapple.com.  Posts without this caption will not be considered.
3) Post should include ideas of fabric and colors and design inspiration.  
4) Email daretodesign@shabbyapple.com with the DIRECT link to the posting of the design on your blog.
5) Dress must adhere to Shabby Apple design standards. Dresses must have sleeves, hemline to the knee, no cleavage.
6) Dress should be appropriate for Spring season.
7) If your dress is chosen, you are responsible for getting a sample and pattern made. Not to worry, if you are not a seamstress, Shabby Apple will provide you contact info for patternmakers and samplemaking.

Parameters:

1) Contest begins September 10, 2009.
2) Contestants must submit their entries by November 3, 2009 by 11:59 p.m. EST.
3) The top 15 entries will be posted on the Shabby Apple blog by November 10, 2009.
4) Blog readers will vote on their favorite entry.  The contestant whose design receives the most votes by November 24, 2009 will win. Winner will be announced on the Shabby Apple blog by December 10, 2009.

Winner Receives:

1) Winner's design will be featured as part of the Shabby Apple spring collection.
2) Winner will receive a 3% royalty on every dress sold of his or her design.

ABOUT SHABBY APPLE

Shabby Apple LLC (http://www.shabbyapple.com) is an American online dress boutique. Shabby Apple simplifies the dressing process for women. The company focuses on helping women dress for their body shape by providing detailed information on the styles, cuts, and fabrics that flatter various body types. The dress designs are inspired by indie-prep professionals and hipster moms.

The company designs a Shabby Baby line of dresses (http://www.shabbyapple.com/c-16-shabby-baby-dresses.aspx) for girls 0-6 months to size 8, a preteen line, Shabby Sister, for young women ages 8-15, and a maternity line, Mama Apple. They will be launching a line of feminine athletic wear in September 2009.

Shabby Apple's "Fit to Flatter" guide outlines which dresses work best for each body type. Shabby Apple also offers style advice and suggests vignettes, including shoes, accessories and purses, all available for purchase on the site.

Shabby Apple launches four lines of dresses a year and is a women-owned and operated, socially responsible company. They have partnered with Unitus, a non-profit organization in the micro finance industry, to help alleviate global poverty for millions of women and their families.