The New Buzz In The Nightlife Scene

PR Log (Press Release) – Sep 09, 2009 – Newport Beach, CA. - PubDistrict Inc. announced the addition of 30 more U.S. markets to its 20 being targeted for the launch of its new flagship nightlife website ClubDistrict.com.  The buzz in the industry is high and is attracting multitudes of club promoters from nearly every major market. The company is signing up promoters as part of a national partnership program in each city.

ClubDistrict.com’s single “Coming Soon” page attracted an unprecedented amount of traffic just days before its official launch. According to trafficestimate.com, ClubDistrict.com received over 121K visitors in the last 30 days and continues to grow daily. Alexa.com, an Internet traffic monitor, favorably ranked ClubDistrict.com slightly under 98K during this same period, further validating the site’s strong pull in Internet traffic.

According to Hans Thurau, CEO of ClubDistrict.com, the final beta test conducted by a group of veteran club promoters is wrapping up this week. “If these first impressions of the website are any sign of its future success, we have something huge on our hands”, stated Mr. Thurau. Beta tester Vincent Do, President of Nyte Hype Entertainment explained, “Unlike other nightlife sites that focus mainly on events, ClubDistrict appears to focus more on the culture and people who frequent events”. Another beta tester Daniel Parks, CEO of Acropolis Records remarked, “ClubDistrict.com is going to change the entire promotional game, how we promote nightlife online, how it’s perceived online, everything!”

What makes ClubDistrict.com different is this concept of nightlife simplification. ClubDistrict presents nightlife content in a simple format that doesn’t overwhelm its visitors. ClubDistrict’s nightlife content is almost entirely user generated or shared; its members basically act as content filters. Club-goers are constantly scouring the net for content that interests them, now they will be able to share that content on ClubDistrict.com with others who share the same lifestyle and interest in nightlife. Nightlife aficionados can now add ClubDistrict as their new online destination for daily doses of fresh compelling content presented by their peers.

Plugged as an industry first, the company is also launching a club photographer enterprise program. Professional club photographers simply sign-up to the program and in return for their photo journalistic contributions receive access to a business model designed around the club photography business. To help photographers get started in their business, the company gives them valuable free ad space they can either sell or use.

With Facebook and MySpace battling for attention can the Internet support another online phenomenon? We think it can. The new buzzword in the nightlife scene is ClubDistrict; suffix it with a dot com and an online star is born.  Look for ClubDistrict.com launching nationally this month.