Esika Infotech Joins SmashFly Technologies’ Channel Partner Network

PRLog (Press Release) - Sep 08, 2009 -
Media Contact:
Clyde Gillard
1-888-282-3092 ext 5
Clyde@smashfly.com

Esika Infotech Joins SmashFly Technologies’ Channel Partner Network

India-based Workforce Management Firm Sees Increased Demand for Recruitment Marketing

Stow, MA, August 9th, 2009 – SmashFly Technologies, provider of the WildFire recruitment marketing platform, today announced that the consulting and software development firm Esika Infotek will distribute SmashFly’s WildFire Recruitment Marketing Platform across India. Esika is also an authorized reseller of Taleo’s on-demand talent management software. Esika aims to deliver WildFire as part of an integrated solution to customers in India.

Having been a talent search provider for companies the likes of Yahoo and AOL, Esika is always looking for new ways to add value to its clients. The company recently discovered that more than 60 percent of its customers were looking for a better software solution to help them attract new talent. While there are numerous recruitment marketing tools, they operate as silos. WildFire simplifies recruitment marketing by integrating all the major activities in one platform, automating many of the tasks that recruiters previously conducted manually via multiple tools.

“What employers want most is to attract passive candidates,” said Shiva Prasad G. Desai, managing director of Esika Infotech Private Limited. “These people are already gainfully employed, so they’re not going to be reached through traditional job boards. WildFire gives them the ability to draw in these candidates through email campaigns, job commercials, and more. We’re glad to offer our customers an excellent product, backed by terrific service response.”

Seamlessly integrated with major applicant tracking systems, WildFire makes it easy to post, manage, and measure activities. With this unique application, employers can deliver sophisticated recruitment marketing and quickly gauge the efficiency of each campaign.  

“Discovering the very best candidates involves reaching out through the web, social networking sites, blogs, and networking with colleagues,” said Mike Hennessy, founder and CEO of SmashFly Technologies. “With WildFire, you can reach more qualified candidates wherever they are—speeding the hiring process and ultimately making the enterprise stronger.”

About SmashFly Technologies. SmashFly Technologies set out to help companies Recruit Differently. Its flagship product WildFire enables businesses to simplify, automate, and harness their recruitment marketing into one integrated environment. From job posting and email campaigns to SEO, social networking, and employment branding, WildFire is the world’s only comprehensive recruitment marketing platform. Businesses around the globe are using WildFire to transform recruitment from a job posting function to strategic recruitment marketing. This innovative platform empowers organizations with the ability to attract top candidates, and the analytics to continuously enhance recruitment campaigns. This results in better candidates, and ultimately higher employee retention rates. For more information, please visit us on the web at www.smashfly.com or call 1-888-282-3092.

About Esika Infotech: Esika Infotech is a provider of top-of-the-line solutions in the areas of Talent Acquisition and Staff Augmentation. Esika endeavors to reach the zenith of business excellence through, competent people, cutting edge technology products, value – based service, and uncompromising quality thereby ensuring complete customer satisfaction. Esika's business outlook revolves around Human capability, Technology and Quality. Our objective is to understand and deploy world class offerings to help companies maximize the efficiency and productivity of their workforce. www.esika.in.

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