As part of its plan to become the single largest retailer of New Era caps, Dr Cap has opened its global sales operations. From its UK home base, the company is now offering New Era’s 59FIFTY caps to buyers around the world through the Dr Cap website.
The website went live in December of 2008 – initially offering its inventory only to U.K. citizens. “Through the development of the company’s distribution channels and an extensive marketing effort, we’ve arrived at the point of being able to work on building our worldwide presence. We ship to the U.S. & Canada and beyond, and we are able to get the customer the New Era cap of the choice fast, and without exorbitant shipping expenses,” states the company’s marketing head.
“After achieving our initial goal of becoming the largest stockist of New Era caps in the UK in the short span of four years, it was a natural progression to extend our reach into other markets. We see no real reason why we can’t dominate other markets utilising the same marketing and growth plan that’s worked for us in the UK. One of the reasons that we have been so successful to point is that we sell a product that lends itself to a type of natural viral marketing; not to mention the product advertises the product. People see it, like it and want to buy caps for themselves of family and friends.”
