MyAsho.Com unveils Autumn/Winter 2009 Collection

Sept. 7, 2009 - PRLog -- Top African designers including Nigeria’s Jewel by Lisa, South Africa’s YouMeWe, Ethiopia’s Aiyda and Ghana’s Fosuism unveil their A/W 09 collections exclusively on MyAsho.Com. The African Fashion Industry has evolved tremendously this year, with the ARISE African Fashion Collective showing at New York Fashion Week in February 2009 and the first Africa Fashion Week occurring in Johannesburg in June. The African continent continues to be a source of great inspiration for international designers including Ricardo Tisci, John Galliano, Diane Von Furstenberg and Alexander McQueen.

The MyAsho.Com A/W 09 collection features pieces which capture the essence of this season’s top trends. Strong silhouettes, statement shoulders and jewel embellishments are presented in Jewel by Lisa’s elegant collection. YouMeWe provides casual yet structured pieces with strong, distinctive prints. Luxury fabrics including silks, cashmere and wool have been used by Aiyda and UrbanKnit to create elegant scarves, wraps and neckwarmers. Tweeds and leather have been used by Aimas, Fosuism and Jezreel Designs to create unique, one-of-a kind clutches and belts.

The MyAsho.Com Site (derived from the Yoruba word “aṣọ” meaning cloth and pronounced “ash-awe”) is the first to connect global customers to the fast-growing African fashion industry. Visitors to MyAsho.Com are able to view and purchase items from top African womenswear designers and receive purchased products anywhere in the world within 24 hours. This season, MyAsho.Com introduces a new Made2Order service, which allows customers to purchase custom tailored pieces at no additional charge and receive ordered items within 2 weeks.

Aimed at women aged 18 – 45, myasho.com stocks items for every occasion including casual and evening wear, bags, belts and jewellery. Products on the Site are ethically hand-crafted and produced in limited quantities, meaning customers can always be assured to find high-quality, inspired boutique style pieces at very affordable prices.

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My Asho (pronounced “ash-awe”) is an online fashion concept, developed in 2008 to celebrate and promote the talent of African designers based throughout the world. We aspire to become a one-stop-shop for the best in authentic African inspired designs.