Berkshire Calloway "Wel.Com to the future of Personal and Leadership Development
Successful viral/hybrid network marketing revolves around effective communication – regardless of the medium. In your business – regardless of the industry - you need to demonstrate how your product can help solve (or resolve) your customer’s or prospective customer’s particular need or problem. You need to be able to communicate this effectively and listen intently to what your prospect says and what they are conveying to you (Instead of waiting to talk you need to talk and wait to listen).
This communications involves using the correct dialogue and ‘buzz words’ relevant to your industry and asking the right questions at the right time. The communication also involves reinforcing the information that you received and what you understood what their goals and interests were.
The buying process is really based two different communication processes. There is the logical process which is put in place by the company for you. The company will lay out a ‘blue print’ and will ask (require) you to follow these directions again and again with all your customers. It is repeatable, can be easily duplicated and is highly successful (not unlike a franchise). The other process is based on feelings and emotions. This is a much more difficult concept to duplicate – or to get a grip on - because it changes depending upon the circumstance and the individual.
Dealing with an individual’s emotions requires effective skills. Some can be taught, some are ‘built in’ or inherent to the individual. It means digging deep to try and decipher the individuals needs and requirements before you try to meet them. You must listen intently and comprehend what they are saying (not just nodding your head, but really grasping the conversation at hand), so that you can customize a solution tailored toward their needs and current motivations. Once you are able to grasp this concept and integrate it into your selling process it can greatly reduce the amount of time it takes for you to complete the sales process.
If your selling process is based on helping or assisting people (if you think about all sales are based on the premise) and consequently yourself, as opposed to purely moving product then your opportunities and potential will increase. It also makes the selling process interesting and gives you the motivation to get out of bed each morning. If you can get the process down pat, it can even be fun. It helps you attract and benefit more potential partners and customers in less time and with less effort, which is the central premise of the “Law of Attraction”
This approach does away with the conventional system of selling using techniques such as the ‘sales presentations’
By helping and showing people how to improve their lifestyles you can improve your own lifestyle (remember the timeless “it is better to give than receive”?. This is achieved by passing on these learned skills to others. It’s really about helping others to understand how they too can make effective communication work for them. If you have a belief and a passion for what you do then you can pass this on to others. True success depends on the actions you take and having a real desire to succeed. Enlightened communication is the key which will open the door to success.
Greg Steinaker is the founder of Berkshire Calloway. The of Berkshire Calloway is to assist customers and their Associates to enjoy a more fulfilling life experienced through a well balanced environment of supportive community, education, and opportunity. The company’s website is: http://www.relyonubc.com Greg’s personal website is located at: http://www.gregorysteinaker.web.officelive.com Greg can be reached by e-mail at; greg.s@berkshirecalloway.com
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