Glam Goddess Amrita Rao goes WOW!
announced VivelWOW to make women feel Special
Ahmedabad, August 26, 2009: Ahmedabad witnessed a day of glamour and panache as the city was glowing in the charisma of Amrita Rao, the brand ambassador of ITC’s Vivel Shampoos. The diva was here to announce VivelW.O.W. (Women on Wednesdays) campaign as a celebration of women & how special they are. As part of this initiative by Vivel, Amrita Rao made an appearance in the city’s most happening hot-spot, Himalaya Mall, thus marking her close association with Vivel.
On this event, the atmosphere was filled with fun and enthusiasm as the audience participated in several games and won exciting goodies. The gorgeous beauty, Amrita Rao, who made a splendid entry on the stage, handed over the prizes to winners.
Expressing his views on the campaign, Mr. Sandeep Kaul, CEO, Personal Care Products Business, ITC Limited said, “We take pride in announcing VivelW.O.W., an initiative to build a strong emotional bond with our consumers. Our focus has always been to make women feel special and this campaign is a step ahead to come closer to them and bring alive our brand proposition of 'Khoobsurti bas mein, duniya kadmo mein ' The success of the brand today is the result of acceptance & trust by millions of very special women consumers.”
Women can now simply let their hair down, and have a special day at the movies! With VivelW.O.W. - Women on Wednesdays, every woman who walks into Fun Cinemas & Big Cinemas on Wednesdays can avail discounts on her movie ticket and have a spell of fun and excitement like never before. From angels to live proposals – it is all happening there!
Taking this experience a step higher is vivelwow.com – a space on the internet where women can come together to share gossip, discuss films, beauty, and read about what others have to say. Not only can women win loads of exciting prizes for chatting with friends here but also get a once in a lifetime opportunity to meet with one of their favorite stars.
About ITC
With an understanding of the modern Indian consumer’s insight, ITC Limited has encapsulated the personal care industry with world-class products under the brands Essenza Di Wills, Fiama Di Wills, Vivel Di Wills, Vivel & Superia.
About Vivel Shampoos & Soaps
Backed by consumer insights, Vivel shampoos & soaps offer a unique value proposition of bringing together ingredients that provide Total Care for hair & skin with the benefits of Nourishment, Protection and Moisturisation. Vivel shampoos are available in three variants customized to meet specific consumer needs. –
• Vivel Volume & Bounce Shampoo with Conditioners & Jojoba, for Oily to Normal hair
• Vivel Soft & Fresh Shampoo with Extra Conditioners & Soya Protein, for dry to Normal hair
• Vivel Shine & Glow Shampoo with Conditioners & Green Tea Extract, for dull to normal hair
Vivel Soaps are available in the following variants –
• Vivel Young Glow with Vitamin E and Fruit Infusions provides youthful glow to the skin.
• Vivel Satin Soft with Vitamin E and Aloe Vera helps skin feel beautifully soft.
• Vivel Sandal Sparkle with Sandalwood Oil and Active Clay helps in providing clear skin.
• Vivel Ayurveda Essence with multiple Ayurvedic Ingredients helps protect skin from germs and harsh environment, keeping it healthy and beautiful
All product formulations are scientifically developed at the ITC R&D Centre after years of extensive research. Each product in the range, works hard to deliver the Total Care of Nourishment, Protection and Moisturisation. The exquisite fragrances for the various products have been developed by leading international fragrance houses to deliver an appealing sensorial experience that leaves you feeling refreshed.
For further information please contact :
Neha Singhvi / Deepti Bhadoria
98 110 56927 / 98 111 47175
nsinghvi@corvoshandwick.co.in/
