Ralph Lauren American Marketing Inspiration
Ralph Lauren designs clothes that are classic. When you enter a Ralph Lauren store, or even when you look at one of his magazine ads, you see the world as better than it is. It’s luxury brand marketing at it’s finest.
When people describe things as “very Ralph Lauren”, they have in mind a world of old money and relaxed style that impresses not just because it is so beautiful but also because it seems at once so familiar and so effortless.
Wether it’s the canvas overnight bag, the striped dress shirt, or the navy blazer, Lauren’s products look and feel like an English club, because they promise more than just the rush of pleasure that luxurious objects provide. When you buy them, you get to enter Ralph Lauren’s movie, you get a tiny slice of that whole environment from which it comes, a perfectly shingled summer Cape Code house on Martha’s Vineyard by the sea, or a sleek Aspen ski lodge, or a south western ranch, or a streamlined New York City penthouse.
Everybody loves the stuff, and whether you think of it as your birthright or as something you aspire to hardly matters.
Ralph Lauren’s versions of common American designs, are available to shoppers on-line and shoppers at Wal Mart. The desire to aspire continues even in this challenging economic era. The point is, everyone can afford to buy a Ralph Lauren piece, whether you shop at Macy’s or Sam’s Club or Marshalls you can now find affordable Ralph Lauren clothes that symbolize an upper-class lifestyle…for the rest of us.
Ralph Lauren is an expert marketer and recognizes the value of offering quality products to people in all budgetary sectors. Lauren is using multiple modalities of niche marketing of luxury marketing of luxury brands to get his message out including integrated eMarketing, luxury branding on-line catalog and social influence marketing to promote his lines.
To find out more contact:
David Schwartz
760.345.5069
sosemarketing@
Photo:
http://www.prlog.org/
