2009-09-02
By Marlene Caroselli
PITTSFORD, NY
When Principled Persuasion was first released in 1999, it was named a Director's Choice by Doubleday Book Club. Today, highlights of the book appear in e-book form and provide user-friendly tips for enhancing persuasion skills.
For_Immediate_
Phone 585-249-0084
mccpd@frontiernet.net
www.caroselli.biz
Press Release
Contact: Dr. Marlene Caroselli
The Pre-Columbus History of Persuasion
Even before the birth of our nation, persuasive tools proved vital for explorers. Witness the story of Luis de Santangel who persuaded Queen Isabella of Spain to reconsider a proposal she had rejected....a proposal made by Christopher Columbus. He believed he could find new trade routes if only the Spanish government would finance his travels. She rejected his requests and, as a result, we Americans may never have had the opportunity to share this beautiful land with the Native Americans.
As American citizens, we owe a collective debt of gratitude to Luis de Santangel, whose remarkable persuasive skills convinced the queen to reconsider her decision. Couriers were quickly dispatched to find Columbus, who was told that his proposal, after all, would be underwritten by the Spanish government. The rest, of course, is [American] history.
Dr. Marlene Caroselli, a keynoter, corporate trainer and author (sixty books to date), lectures and writes frequently on the topic of influence. Her first book, The Language of Leadership, was named a Main Selection by the Executive Development Book Club. Persuasion skills, she asserts, can be identified, practiced, and acquired or refined. Here's a sample question from the book:
1. TO CONVINCE OTHERS YOU ARE CREDIBLE AND TRUSTWORTHY:
A. Cite statistics
B. Share an anecdote
C. Use a combination of statistics and anecdote
The ebook can be downloaded or read from a computer/IPod. To purchase the ebook, contact the author at mccpd@frontiernet.net. To learn more about Dr. Caroselli, visit her web site at www.caroselli.biz.
The answer?
1. B. Research by J. Martin and M. Powers found the anecdote by itself was most effective in establishing credibility.
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