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After spending two years trying to get his website on page one of Google search results, Dr. Steven Booth, an Invisalign and cosmetic dentist in Austin, TX, became frustrated. Dr. Booth knew other dentists in Austin, TX who made it to page one were growing their practice because thousands of new residents to the growing Texas city were turning to Google each month in search of a local dentist. But what Dr. Booth did not know was that he would get on the first page of Google with his old marketing video, not his new website.
Within 24 hours after the Video SEO company, Vmatrix, Inc., encoded and search-optimized Dr. Booth’s existing marketing video, prospective patients started seeing the video stream from a top 5 search ranking for the keywords “Invisalign dentist Austin”.
“My first reaction was “wow!” said Dr. Booth. “I couldn’t believe it took Vmatrix a single day to accomplish something I’ve been trying to do with my website for years!”
Dr. Booth is the latest small business owner in the U.S. who has seen their old marketing video or local cable TV commercial take on a new life online as a search engine optimization tool.
“We believe Google loves video,” exclaimed Gary Gabriel, founder of Vmatrix, Inc. “Video is the most popular media people search for online. That’s why Google is becoming the world’s largest TV station.”
Vmatrix is among a handful of companies in the US that has both the creative skills to produce a professional marketing video as well as the streaming and SEO expertise to put a company’s commercial on top of local search results. Another Video SEO success story is the Melting Pot Restaurant in Westwood, NJ. The restaurant existing marketing video currently dominates Google for group reservation keywords such as “Private Dining Room Westwood”.
Vmatrix managers are so confident a company’s existing video will become their most valuable online marketing tool, they launched a free SEO service called “Cable-to-
A recent announcement from Google confirms the strong effectiveness of video advertising. Along with Double Click, Google sponsored a study which found that Rich media ad formats with video outperform all other types of ads by an overwhelming margin. According to the research video ads even outstrip Flash animation and can be the deciding factor on whether or not it’s a successful campaign.
It's a success Dr. Booth expects will be measured in new patients who find him and his video on top of Google search results. It’s a success that will also be measured with new Vmatrix customers who are guaranteed to make money with their search-optimized video before Vmatrix earns a dime.
Photo:
http://www.prlog.org/
