Zuberance's September 17 Webinar Features Forrester's Josh Bernoff, Co-Author of "Groundswell"

Sept. 3, 2009 - PRLog -- The webinar, entitled “The Groundswell Power of Word of Mouth,” will be hosted by Zuberance, the leading Word of Mouth marketing company. Zuberance is turning Word of Mouth into sales now for leading B2C and B2B brands by energizing highly-satisfied customers (AKA “Advocates”) to spread Word of Mouth and generate referral leads.

Bernoff’s presentation will analyze the consumers who have the power of Word of Mouth – the ones most likely to persuade others to buy. He’ll provide expert insights on where to find these influential Advocates; what applications they use; and how marketers are using social technologies to energize these consumers and spread the word about their products. Using consumer data and case studies, Bernoff will show how marketers are using Word of Mouth in successful marketing applications.

Registration Information:

Register now at www.zuberance.com/webinar/
Attendance is limited.

About Josh Bernoff

As senior vice president, idea development at Forrester Research, Josh Bernoff is responsible for identifying, developing, and promoting some of the company’s most influential and forward-looking ideas.

Josh is co-author of the BusinessWeek best-selling book “Groundswell: Winning in a World Transformed by Social Technologies” (Harvard Business Press, 2008), a comprehensive analysis of corporate strategy for dealing with social technologies. Abbey Klassen of Advertising Age says Groundswell is the “best book ever written on marketing and media.”

Josh’s research, analysis, and opinions appear frequently in publications like The New York Times and The Wall Street Journal. Josh has keynoted major conferences on social technologies worldwide. He is the author of the popular Groundswell blog.

About Zuberance

Zuberance is the leading Word of Mouth company. Global 2000 companies are leveraging Zuberance’s ground-breaking Word of Mouth Marketing platform and expertise to turn Word of Mouth into sales now. Headquartered in San Carlos, CA, Zuberance is backed by Emergence Capital Partners, the leading venture capital firm focused on early and growth-stage Technology-Enabled Services companies. For more information, visit Zuberance at www.zuberance.com, call 888.967.9746 or email sales@zuberance.com.

Media Contact: Veronica Modarelli, Senior Manager, Marketing Programs, Zuberance, veronica.modarelli@zuberance.com, 650.610.1190.

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Zuberance is the leading Word of Mouth company. Global 2000 companies are leveraging Zuberance’s ground-breaking Word of Mouth Marketing platform and expertise to turn Word of Mouth into sales now. Headquartered in San Carlos, CA, Zuberance is backed by Emergence Capital Partners, the leading venture capital firm focused on early and growth-stage Technology-Enabled Services companies. For more information, visit Zuberance at www.zuberance.com, call 888.967.9746 or email sales@zuberance.com.