Amrita Rao, the svelte actress celebrated Women on Wednesdays with Vivel at Ahmedabad where the city witnessed a day of glamour and panache as the city was glowing in her charisma. Amrita Rao, the brand ambassador of ITC’s Vivel Shampoos announced VivelW.O.W. (Women on Wednesdays) campaign as a celebration of women & how special they are. ITC’s Vivel launched VivelW.O.W.com a unique website dedicated to women. The website is a part of Vivel’s new initiative – W.O.W (Women on Wednesdays).
“I have newly discovered the VivelW.O.W Website. It is one place where women can come together to share gossip, discuss films, beauty, and read about what others have to say. On the site, not only can women win loads of exciting prizes such as Vivel W.O.W CDs, DVDs etc but also get a once in a lifetime opportunity to meet their favourite stars like Hrithik and Kareena. VivelW.O.W also gives me a platform to meet my fans and interact with them”, said Amrita Rao speaking on the occasion.
So how will women get ‘Wowed’ through VivelW.O.W?
• A golden opportunity to meet Kareena Kapoor, Hrithik Roshan and Amrita Rao.
• Discounts in movie tickets only for women to treat themselves at Big Cinemas and Fun cinemas every Wednesdays.
• Indulge in great gifts like Movie DVDs, music CDs, Movie tickets, perfumes and a grand dinner for two.
There are a host of fun things to do on the VivelW.O.W website including commenting or contributing articles on beauty, hair care and skin care, glamour, celebrity lifestyle etc. They can take part in discussions on ‘Let’s Talk’ and read about the forthcoming movies. There is a special feature in the ‘Showreel’
VivelW.O.W opens gates to women to express, enjoy and pamper themselves with beauty secrets. Women can enjoy their filmy side with their friends on this site. With VivelW.O.W, Women on Wednesdays, every woman who walks into Fun Cinemas & Big Cinemas on Wednesdays can avail discounts on her movie ticket and have a spell of fun and excitement like never before.
Join VivelW.O.W.com to learn how to control your world with your beauty!
About Vivel: From the house of ITC Limited, Vivel is a range of personal care products that currently has in its portfolio, soaps & shampoos. Developed at ITC R&D Centre, Vivel offers a unique value proposition of bringing to you the Total Care of Nourishment, Protection & Moisturisation packed in every single product under its umbrella. Designed to suit the unique needs of each consumer, Vivel believes that every woman has the beauty & the power to control her world & it’s the brand’s constant endeavour to help more & more women realize & explore their beauty with Vivel’s range of products.
