IM SPECIALRESOR to be Featured as a Solution Provider Sponsor at MICE Europe Congress 2009

PR Log (Press Release) – Sep 03, 2009 – IM SPECIALRESOR AB is pleased to announce its upcoming participation in the 7th Annual MICE Europe Congress (Meetings, Incentives, Conferences, Events). The event is scheduled to be held October 27-30 in Dubrovnik, Croatia at the beautiful Valamar Lacroma Resort, the largest congress and spa hotel in Dubrovnik.  

A European expert in the MICE industry, IM SPECIALRESOR will be featured as a solution provider sponsor at the MICE industry’s most exclusive event. The Congress is limited to 200 VIP corporate buyers from leading European companies, industry key decision makers and is by invitation only. Attendees will be able to take advantage of extensive business networking with upper-level executives across Europe, as well as an array of knowledge-building opportunities. Event highlights include one-to-one meetings with decision makers, keynote presentations by renowned business leaders, interactive panel discussions with industry experts and knowledge sharing with peers. The Congress is ideally suited for global travel managers, event managers, communications managers, senior marketing directors and managers, global event directors, procurement directors, and PR directors and managers. The location for this year´s event demonstrates that Croatia—with its natural beauty, distinctive culture, quality venues and infrastructure—is an excellent destination for international meetings, incentives and events.

Satka Immelbäck, IM SPECIALRESOR’s founder and managing director, views MICE Europe Congress 2009 as a critical industry event—especially given the global recession. Despite tough economic times, she encourages companies to maintain a positive and innovative approach to the MICE industry. “We will be promoting the message that cutting meetings and incentive programs can be a costly mistake,” said Immelbäck, who has spent 33 years in the meetings and incentives field. “Technology and virtual meetings are useful, but they cannot replace the networking, motivation and inspiration achieved by direct experience.” She added, “Now is the time that MICE solution providers need to prove their expertise by designing programs that demonstrate their ability to positively impact clients´ bottom line and sustain the image of the entire MICE industry.”

IM SPECIALRESOR, whose name stands for International Meetings & Special Travel, custom designs programs to provide clients with unique, authentic experiences in destinations worldwide. These experiences promote an atmosphere of teamwork, competition, expectation, motivation and well-being—not to mention ongoing future benefits.  “We have arranged MICE programs in every corner of the globe and delivered events at places and venues that had never before opened their doors for an exclusive occasion,” Immelbäck said.

IM SPECIALRESOR is regarded as a pioneer and innovator of the MICE industry. Since its inception 25 years ago, the company has built a successful business, creating customized programs for some of the world’s most prominent companies. With an AAA business rating, IM SPECIALRESOR has established a reputation for its expertise, professionalism, reliability and creativity. Participation in MICE Europe Congress 2009 will even further solidify its standing as a key provider of MICE programs.

To learn more about IM SPECIALRESOR, contact Satka Immelbäck at +46 707631167 or visit http://www.imspecialresor.se. For further information about the 7th Annual MICE Europe Congress 2009, visit http://www.miceeurope.com.

For further information :
Media Contact: Satka Immelbäck, founder and managing director
Phone: +46 707631167 or + 46 8 4060696
Email: satka.immelback@imspecialresor.se

About IM SPECIALRESOR AB
Established in 1985, IM SPECIALRESOR has distinguished itself as a high-caliber provider of customized meetings and incentive programs. The Stockholm, Sweden-based company applies a personalized, creative approach to provide MICE programs in worldwide destinations. Rather than recycle previous programs or use "off-the-shelf" concepts, IM SPECIALRESOR devises inventive solutions to match its clients’ vision and budget. The company leverages its worldwide network, strong negotiating power, direct connection to suppliers and transparent pricing policy to create highly-efficient programs.
IM SPECIALRESOR is dedicated to providing clients with the highest possible value and ROI.