Presenting Fashion Week’s Must-Have Accessory

PRLog (Press Release) - Sep 02, 2009 -
NEW YORK, NY – Solérra® will be every fashionista’s number one beauty accessory must-have during New York Fashion Week after showcasing it’s sunless tanning line at the brand’s first ever Spring/Summer 2010 runway show, Saturday September 12th.  The "Invitation Only" show will feature top designs in men’s and women’s swimwear, with hair and makeup by Aveda. Solérra models will walk the best “bronze beach looks” from head to toe down the runway.

Held at 9PM at The Fashion Gallery at New York City’s Metropolitan Pavilion, the Solérra Spring/Summer 2010 Men’s & Women’s Swimwear Runway Show will also follow Project Runway: Season 5 Winner, Leanne Marshall’s, Fashion Week presentation.  

Aiming to become Fashion Week’s “go-to sunless tanning line” for top designers and models, Solérra® will also sample its NEW Instant Bronzing Mitt to Fashion Gallery attendees and provide helpful “hands on” tips on how to get the perfect-looking tan in between runway shows. The Solérra® Instant Bronzing Mitt, with patented Invisicare® technology, delivers a fast drying, instant color application with a natural, sunless tan developing in four to six hours.  Invisicare® technology is a patented, sunless polymer delivery system designed to bond active ingredients to the skin while the tan develops and lasts seven to ten days.  The Solérra® Instant Bronzing Mitt has a plastic liner on the inside that keeps sunless tanner on your body and off your hands. The infused mitt application also allows you to apply self-tanner evenly to your face and body without the mess or fuss of lotions or creams—perfect for “glowing on-the-go” during a hectic Fashion Week schedule!  http://www.solerra.com