Katie Rowland, wins the Lonmin Design Innovation Award for Platinum 2009

PRLog (Press Release) - Sep 02, 2009 -
Sweeping curves and elegant forms adorn the ear representing the sweet, yet deadly, song of the mythical, ‘Siren’. Such creatures have always mystified man and being armed with irresistible charm, beauty and heavenly song, the ‘Siren’ exudes enticing femininity and desire as a true femme fatale.



Katie’s passion for myth and legend is evident as she describes her inspiration behind the piece: “I believe the powerful and often feared aspect of women is their ability to seduce men. In mythology, when a divine female seduces a mortal man, it usually culminates in his downfall and destruction. Again in art, the treacherous nature of water is personified as alluring and irresistible females, who lure unwary men to a watery death.”



Taking her insight from the Pre-Raphaelite artists, their obsession with myth and the legend of these enigmatic creatures, and combining it with the sensuous lines of the Art Nouveau movement and its influences – ‘Siren’ was born.



Katie goes on to explain, “‘Siren’ has been created to inspire elegance and timeless beauty in a contemporary form - they truly are for the modern day femmes fatales who step out onto the 'red carpet'. Cool platinum swirls sensuously over the ear, which in turn is enhanced by white diamonds set in gold to add a seductive sparkle as the piece glistens in the light…I want women to feel beautiful when they wear ‘Siren’, as if they, too, have the mythical power these creatures possess.”



‘Siren’ will be launched in the Autumn as a full collection in 18ct white gold, inspired by the original award-winning ear-pieces, in association with PureJewels’ 35th Anniversary.


The Lonmin Design Innovation Award ceremony is to be held at the prestigous Serpentine Gallery, London, September 6th 2009 from 6.30pm.



Notes for Editors:



   * Katie Rowland has recently rebranded her jewellery business, Ring Leader Urban Jewellery, to Katie Rowland Jewellery.
   * Katie Rowland has been awarded the Lonmin Design Award for Platinum 2009 (Emerging Designer Category), the Coutts New Jeweller Award 2009 and The Sonama-Cutrer Design Award 2009.
   * Katie Rowland has become an award-winning luxury jewellery brand, designing and producing ready-to-wear, high end and couture jewellery collections that have gained notoriety amongst celebrities such as Noel Fielding (The Mighty Boosh), Cheryl Cole (Girls Aloud & X Factor Judge) and Keri Hilson (US R&B Artist).



Katie Rowland’s collections are available online at www.katie-rowland.com as well as a variety of UK stockists.



Further information:



Sergio Pacini

Head of Press and Public Relations

e sergio@katie-rowland.com or press@katie-rowland.com

m +44(0)7824 99 84 39



skype: sergiopacini



www.katie-rowland.com