V12 Group Re-Launches List Selector and Introduces Smart Leads & Reports

Sept. 2, 2009 - PRLog -- RED BANK, New Jersey - V12 Group, a leading direct marketing services firm, today announced the launching of an upgraded version of List Selector, it’s customer prospecting and list building portal. V12 also introduced Smart Leads, a proprietary technology that models current customer lists and delivers similar prospects and/or automated profile reports in seconds. These services can be found at www.listselector.com

V12’s Senior Vice President, Chris Alewine stated; “The foundation for solving most any consumer related marketing challenge starts with knowing who your customer is and where to find more of them. List Selector’s allows users to do this quickly, accurately and affordably.”

Several marketing applications are of benefit immediately.

Customer profiling results in target audiences/segments being identified that are unique in the composition of age, income, home ownership, etc.

Identify look-a-like prospects for acquisition and improved response rates

Append the traits that best describe your customers to your database

Create segment specific messages that are more relevant to increase conversion rates.

Interact with customers/prospects using fact-based knowledge added to a CRM database.

New Features

Consumer Data-List Selector provides real-time online access to one of the direct marketing industries largest Consumer Databases with 215 million records and 116 million households including postal, email and landline phones. The hybrid database (compiled and proprietary response data sources) has 260 selectors available to improve targeting including Demographic, Geographic, Lifestyle, Interests, and Behavioral/Transactional selects. Queries are returned in record time and orders are delivered via portal download, in less than one minute, and also provide the ability to suppress previous orders.

Profile Reports - Provides a basic demographic profile of your customers (or prospects). The report provides detailed information on 20 demographics variables: income, age, education, occupation, wealth, lifestyle segments, home ownership, etc.

Market Penetration Reports - Provides a penetration report for 20 demographic variables including income, age, wealth, education, etc. The report allows you to better understand where you are doing well (high penetration) and where you are doing poorly (low penetration).

Cross-Tab Reports - Provides visualization of the relationship between two variables, for example, the relationship between income and age.

Waterfall and Density Reports – Provides a breakdown of counts by chosen elements.

And/Or Function – This easy-to-use feature allows for highly complex count queries.

V12 Smart Leads

Smart Leads uses V12’s Consumer Database to offer insight on customer traits and attributes and allows you to target prospects that resemble those customers. The web-based tool performs customer modeling on a user-uploaded file. As a result marketers can focus marketing efforts on prospects that are identical in characteristics to their current customer base.

The Smart Leads Process

Upload current customer list – .csv or .txt file with at least fifty (50) records
Select a Geographic Area – Smart Leads can determine the appropriate area based on your uploaded list, OR you can specify another area
Create Smart List – Your List is available for download

Whether you are an agency, a broker, a consultant or a direct marketer, V12 List Selector provides the comprehensive data, quickly, cost efficiently and in a user friendly manner. To learn more about V12 List Selector, visit www.listselector.com or email us at listselector@v12groupinc.com

About V12 Group

V12 Group is a direct marketing services firm that helps companies improve direct marketing results and control direct marketing costs. The company uses the appropriate combination of its eight (8) capabilities to address client situations: Consumer Data; Data Append Services; Email Marketing Services; turnkey Direct Marketing; Modeling & Analytics; Marketing Database Services; and Data Processing. Background on V12 Group can be found at www.v12groupinc.com.

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V12 Group is a direct marketing services firm focused on helping clients improve their direct marketing results while controlling costs. We use the appropriate combination of our 8 capability sets to get the "who" and the "how" right for our clients.