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Los Angeles, CA - Dial 800, the leaders in marketing optimization, announced today that they have signed an agreement with the Electronic Retailing Association to become Platinum members, representing the trade association’
CEO Scott Richards commented, “Supporting ERA with our Platinum sponsorship is our way of saying ‘Thank you’ to the industry for their incredible response to our optimization tool suite. We are delighted to join such distinguished company.”
Julie Coons, ERA President and CEO, added, “Dial 800 is a terrific example of how a fairly new player can become a vital part of ERA by getting involved on multiple levels through networking, sponsorship, exhibiting and thought leadership. Our Platinum members are essential to ERA and we appreciate Dial 800 stepping up.”
Dial 800 offers direct marketers a suite of optimization tools that include:
• CallView 360, intuitive software that allows marketers to determine real call volumes, buyer demographics and listen to any call with one click.
• IntelliRoute leverages powerful call algorithms to ensure callers get to the right place the first time, every time.
• RapidRecall, creates custom-built programs that turn memorable toll-free numbers into unforgettable sales.
• Boomerang, a proprietary direct mail engine that allows marketers to pursue abandoned prospects and close more back-end sales.
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