Why? According to Mora, just check out blogs and social media sites and see what they’re generally talking about. Bloggers are blogging about a newspaper article that is relevant to what they write about. “Facebook and Twitter explodes whenever a story breaks on TV,” continues Mora, who has been featured in such media as CNN, the New York Times, Newsweek and other media outlets. “The mainstream media gives the story credence and validation and then the bloggers and social media sites pass the information along, or discuss it, agree, disagree, analyze, etc. That is why getting a story into the press via traditional Public Relations is so vitally important.”
Mora, whose company has placed clients in such media as 60 Minutes, Oprah, Time, People, the BBC and hundreds of other media outlets, argues that you should ignore the ongoing arguments on whether social media and blogging are more important that mainstream media and traditional PR. This is not an either/or decision. You need to figure out how to utilize and maximize both to give you and your business the maximum exposure and credibility. This means you have to stick to the basics. Even though the media topography has changed, the basics remain the same, whether your pitching CNN or adding a post to your Blog or Facebook, it all still comes down to telling a good story, engaging your audience, connecting with the right target audience, and telling a story that has some type of call to action.
“It’s not that mainstream media still matters in the age of blogging and social media,” Says Anthony Mora President and CEO of Anthony Mora Communications, Inc, and author of Spin to Win, “it’
More then ever you don’t want to go out with a hard sell or simply a litany of facts and information, you want to tell an engaging story, you want to find those aspects of your business that best tell your story and then tell it in a compelling and engaging manner. “Once you have identified your stories, have written out a short clear concise and entertaining manner and have found where your target audience reads, watches or listens, you’re set, from bloggers and social media sites, magazines and newspapers, the bottom line is it’s all about communicating,”
For Further Information Contact: Anthony Mora Communications, Inc. 323-874-2933
