A Pure Cosmetic Line that is TRUE to the word "Organic"
rms beauty is an original pure organic color cosmetic line created by NY make-up artist Rose-Marie Swift.
Based on living and organic principles, each product is formulated to hydrate and illuminate vital, radiant skin.
Consider it skin care with mineral color giving make-up a whole new meaning
Finally, a color make-up range specifically designed to work synergistically with the skin, rather than just cover it up! A make-up range that takes your whole wellbeing into account. Enter rms beauty – a new concept in make-up that will change the face of cosmetics as we know it . RMS BEAUTY is modern, luxurious, incomparable, and is a class all its own. Celebs such as über models Gisele Bündchen, Miranda Kerr, Karolina Kurkova, Anja Rubik and actresses Kirstin Davis, Zoe Saldana, have already caught on…
rms beauty is a line of truly pure organic make-up which stands alone in a whole new direction for the beauty industry. Her innovative natural cream range is not only 100% free of harmful chemicals, but can actually heal and nourish the skin with healthy and beautifying results...hence ‘skincare with mineral color’.
It’s the quality of the raw ingredients and their purity as well as how each raw ingredient is grown and cultivated right from the start that really sets rms beauty apart. Rose-Marie explains: ‘When a raw material is processed for use in cosmetics, it typically undergoes a lengthy process. I discovered the majority of ingredients used for natural cosmetics go through a number of steps including being deodorized, refined, fractionated during production and and then heated to extremely high temperatures during manufacturing . These processes render the ‘natural’ ingredients equivalent to man-made chemicals, stripping away any natural nutrients and enzymes that are beneficial to skin.’
rms beauty on the other hand, formulate their products with raw, food grade, organic ingredients in their natural state from cultivation to manufacturing. Think raw minerals; organic cocoa and shea butter; natural vitamin E and cold-pressed organic jojoba oil, and ultra pure virgin creme de coco. ‘This technique allows their natural healing, and life giving attributes to penetrate and rejuvenate the skin doubling up with gorgeous, modern colors from raw uncorrupted minerals,’ says Rose-Marie. rms beauty also takes extreme care to use minimal heat in the manufacturing process, thus preserving the vital nutrients found in every piece from her luxurious line.
And the results of this careful formulation?
rms beauty came into being thanks to Rose-Marie’s passion to help women experience ‘healthy’ beauty. After launching her site beautytruth.com which exposed all of the toxic chemicals found in "traditional"
rms beauty is available exclusively at rmsbeauty.com
Colette, Paris
Vert, Los Angeles
Skins Cosmetics, Netherlands
Content Beauty, London
Beauty Cube, Madrid
For all inquiries, please contact Elaine Sack at 877-rms-1147 or sales@rmsbeauty.com
Notes to editors:
v rms beauty is suitable for all skin types and consists of
lip and skin balm – to heal and regenerate – comes in two varieties
“un” cover-up – to reveal and enhance healthy skin – comes in three shades
lip2cheek – combines hydration and protection with mineral colour – six colours
cream eye shadow – doubles as an eye cream – available in six colours
living luminizer – the ultimate illuminator for glowing skin
v Ingredients include raw minerals in their uncorrupted form, organic cocoa butter, organic jojoba oil, organic shea butter, organic bees wax, and propolis. All pigments are uncoated pure minerals in mineral sizes above 10 microns
v All products are free of harmful chemicals, synthetic preservatives, synthetic vitamins and genetically altered ingredients.
v rms beauty use recyclable glass packaging, avoiding plastics that can leach chemicals into the pure product.
v Rose-Marie Swift is repped by STREETER's and has been a prominent authority in the beauty industry for over 20 years. The work of the New York based make-up artist has featured in publications such as Vogue, Elle, Pop and Marie Claire. Her make-up has appeared in adverts for the likes of Louis Vuitton, Tiffany’s, Calvin Klein and Ralph Lauren. And her celebrity clients have included the faces of Gisele Bündchen, Stephanie Seymour, Chanel Iman, Sheryl Crow and Celine Dion. Rose-Marie’
