Berkshire Calloway Issues Letter Of Intent

PRLog (Press Release) - Sep 01, 2009 -
***OBTAINING A EQUITY POSITION IN ESTABLISHED, FUNCTIONING PERSONAL AND/OR LEADERSHIP DEVELOPMENT CORPORATIONS WHICH WE BELIEVE POSESSES A MUCH GREATER ‘LIFE EXPECTENCY’ WHEN COMPARING ASTON RHODES DIRECT/ DREXEL KNIGHT CONSULTING/ LANDON-BANKS/ QWEST-MAC AND CAPITAL ONE F.F’s LONGEVITY AND PAST PERFORMANCE, TO OUR OWN INVESTIGATION OF COMPANIES OF LIKE SIZE IN THE PERSONAL AND/OR LEADERSHIP DEVELOPMENT INDUSTRY, AS WELL AS MEETING ALL OF BERKSHIRE CALLOWAY HOLDING COMPANY’S (BCHC) INTERNAL DUE DILIGENCE INTO THE ABOVE MENTIONED HISTORY’S, WHILE ACCOUNTING FOR AN ABOVE AVERAGE LEVEL OF NEWLY ASSEMBLED SENIOR MANAGEMENT, WHOSE DIVERSE TALENTS THROUGHOUT ALL ASPECTS OF THE SALES/DISTRIBUTION CYCLE, AS WELL AS EACH AND EVERY INDIVIDUAL’S WILLINGNESS TO DEFER BONUS’ AND STOCK OPTIONS FOR A MINIMUM OF 120 DAYS AFTER THE COMMITMENT OF FUNDING.    

*** THE ACQUISITION AND PURCHASE OF A PHYSICAL OFFICE BUILDING IN OR AROUND THE CITY OF IRVINE, WITH THE INTENDED GOAL OF PURCHASING ADDITIONAL ‘BRICK AND MORTAR’ COMMERCIAL BUILDING SPACES TO HOUSE THE NEWLY CREATED MARKETING DIVISIONS OF BERKSHIRE CALLOWAY WHICH HAVE BEEN DIVERTED AWAY FROM THE MORTAGE AND FINANCIAL SERVICES SECTOR AND PLACED, FRONT AND CENTER, INTO THE PERSONAL AND LEADERSHIP DEVELOPMENT INDUSTRY.    

***THE  ACQUISITION OF MULTIPLE PERSONAL DEVELOPMENT, OR INDUSTRY SPECIFIC COMPANIES THAT WOULD NOT ONLY INCREASE THE CORPORATE VALUATION AND OVERALL COMBINED PROFITABILITY OF THE ABOVE MENTIONED COMPANIES, BUT WOULD ADD A LAYER OF SYNERGY WITHIN THE OPERATION WHICH WOULD BE VIEWED AS ONLY ENHANCING THE EFFICIENCY OF THE ABOVE MENTIONED SUBSIDIARIES THROUGH THE ABILITY TO CONTROL OR ESTABLISH A LARGER PIECE OF THE OVERALL REVENUE, WHILE ALSO RESPECTING EACH RESPECTED STATES TERRETORIES FOR DISCLOSURE, AND PHYSICAL PRESENCE OF THE AQUIRED ENTITY.    

*** THE ESTABLISHMENT OF A ‘MICRO-CHISE®’ PRESENCE IN SOUTHERN CALIFORNIA, THROUGH BERKSHIRE CALLOWAY’S 100% WHOLLY OWNED ‘FREEDOM FINANCIAL DIRECT’ SUBSIDIARY IN WHICH FREEDOM FINANCIAL DIRECT WOULD MAINTAIN 100% CONTROL OF ALL OF THEIR BRANCH ACTIVITIES THRU THE HIRING OF ALL EMPLOYEES STRICTLY ON A W-2 BASIS, WHILE ESTABLISING AN HIERARCHY WITHIN THE BRANCH, WHICH REWARDS EXPERIENCE, COMPETENCE AND KNOWLEDGE, WITH THE STATED OBJECTIVE WITHIN THE BRANCH STRUCTURE. THE MODEL WOULD CALL FOR, AND PROVIDE FOR ALL ADDITIONAL BRANCHES TO BE STAFFED ENTIRELY FROM WITHIN FREEDOM FINANCIAL DIRECTS EXISTINIG EMPLOYEE BASE, WHICH WOULD NOT BE UNLIKE THE BUSINESS STRUCURE AND MODELS ESTABLISHED BY ITT FINANCIAL WHICH BERKSHIRE CALLOWAY SPUN OFF IN APRIL OCTOBER 2007.  

*** PROVIDING AN ATMOSPHERE OF CONTINUING CORPORATE LIQUIDITY DURING THESE TIMES OF OVERALL ECONOMIC UNCERTAINTY (WHILE STILL EXPLOITING THE “RECESSION PROOFNESS OF THIS SECTOR”) WITH THE INTENDED EFFECT OF ALLOWING SENIOR MANAGEMENT-AND THE EXPECTED ‘TRICKLE DOWN’ EFFECT DOWN THROUGH THE CORPORATION, WHICH WOULD ALLOW EACH AND EVERY MEMBER OF THE TEAM TO FOCUS MOST, IF NOT ALL OF THEIR ENERGY AND CREATIVITY INTO EXPANDING FINANCIAL FREEDOM DIRECT’S OPERATIONS AND PROFITABILITY OPPORTUNITIES WHICH WILL ARISE DURING THIS UNIQUE PERIOD OF TIME, IN WHICH ALL PARTIES ARE IN AGGREEMENT THAT THERE IS AN ENORMOUS UNTAPPED SECTOR OPEN IN THE PERSONAL AND/OR LEADERSHIP DEVELOMENT INDUSTRY. BERKSHIRE CALLOWAY BELIEVES STRONGLY IN INVESTING IN THIS ‘DOWN’ MARKET WHEREIN LIES THE BEST TIME TO INCREASE MARKET SHARE AND PROFITABILITY WHILE SIMULTANEOUSLY MITIGATING THE CORRESPONDING RISKS THROUGH EACH AND EVERY ABOVE STATED OBJECTIVES.


Berkshire Calloway Holding Company  (BCHC) with other areas of expertise outside of the Personal and Leadership Development Industry, including Commercial Real Estate, Investment banking and Consumer lending companies including; US Banccorp, Banc 1 CA, Comerica Bancorp, First Banc USA, First USA Bancorp, Quantifi Online, and Universal Bancorp, as well as their internet based internet marketing subsidiaries; PositiveThinkingApplied.com, Proactive-Not-Reactive.com, Microchise.com®, ThePositiveThinkingTeam.com, TheOnlyCompanyThatMatters.com, ThePowerOfPositiveThinking.info, and BeAPositiveThinker.info/, have signed a written letter of intent (LOI) in which Berkshire Calloway will allocate a dollar amount not to exceed  $1,395,000 (One-Million Three-Hundred and Ninety-Five Thousand Dollars) to  Aston Rhodes Direct, Drexel Knight Consulting, Landon-Banks, Qwest-MAC and Capital One F.S. for; the expansion and marketing of their Personal and Leadership Development products which are being wholesaled to Berkshire Calloway through a pre-established strategic alliance in which these newly funded companies will be able to concentrate 100% of their activities on business development, while the wholesale company will provide all of the back end support and customer service issues.

The funds will  be appropriated to the microchise® branch system as well as for the use of the acquisition of assets deemed to create value, such as internet technology the increasing movement into a paperless environment, and the increasing needs of Search Engine Optimization where our competition are devoting a great deal of their marketing resources to.

Under the terms of The Letter Of Intent, the companies plan to work together in the development of all existing revenue streams, as well as identifying additional streams that would directly increase the value of the corporation for its shareholders, while at the same time exploiting an undeniable and obvious void in certain sectors and specific territories across the United States. The combination of BCHC’s proven ability to create a SEO Chatter as well as other strategic marketing means around a company through their numerous years of proven (both traditional and non- traditional means) in marketing to the identified target market, combined with the newly funded companies expertise in viral, hybrid marketing should lead to increased economies of scales within 12 - 16 months.

Berkshire Calloway will not, and has not defined any type of ‘exit strategy’ at this time. Berkshire Calloway also did not disclose the amount of equity ownership that it was taking in these newly funded subsidiaries. Berkshire stated that it was providing the funding at this time for the sole purpose of increasing value to its shareholders, which is the fundamental Mission of Berkshire Calloway.

Berkshire Calloway has stated its intention of being 50% hands on a 50%  silent investor, as it relates to the day-to-day operations of the organizations. Berkshire Calloway has agreed to cooperate on a broad set of business and technology initiatives designed to help these newly funded companies operate more efficiently by delivering a converged network of services that bring together voice, video and data as it relates to the facilitation of increased productivity, which would be entirely relevant to increased efficiency in the pre-established business model. The current technology being utilized is satisfactory, however on a forward looking basis, the companies have not taken advantage or utilized many of the technological advances that have taken place over the last two – five years across the internet. It is Berkshire Calloway’s intention to use its own ‘inventory’ of proven technology (combined with existing proven technology already available on the open market) to take these newly funded companies to a new level of technological superiority, not only over its existing competition, but as well as the future competition that will fall onto their radar as we continue to reach the economies of scale necessary to provide Berkshire Calloway with the means of realizing the rate of return that is satisfactory to Berkshire Calloway and its shareholders.

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