Microsoft Vs Google: The Growing Mobile War

Sept. 1, 2009 - PRLog -- The changing face of the mobile world is evolving before our very eyes. The power struggle between global media giants, Microsoft and Google has threatened to boil over as enterprise switches its attention from desktop PC’s to handheld mobile products.

Technological alliances have allowed Microsoft to work in tandem with Nokia on their latest mobile handsets. This month, Microsoft announced that their Microsoft Office desktop applications were to be implemented into the newest Nokia devices. Accessibility to these programs will prove to be a huge attraction to a significant proportion of businesses. Providing direct access for file and data transfer between phone and PC is a definite pull.

Competitors, Google have enjoyed a prolonged spell of dominance in the mobile market for a number of months. A recent survey revealed that over 1.75 million businesses across the world are using Google applications. Google remains in a strong position to expand in enterprise. It is already dedicated towards the consumer, with its main source of income being advertising.

‘Cloud computing’ is becoming a competitive environment. Accessing an online server through an application provider is currently only practised by Google and Amazon out of the world’s biggest companies. However, Microsoft is only fresh on the bandwagon.

It has been suggested that mobile working is most definitely on the rise. Microsoft appears keen on gaining a march on its rivals to tap into the market of consumers working solely from mobile handsets.

At present Google Apps holds an online applications monopoly, with free word processing, spreadsheet and presentation software easily accessible. In contrast, Microsoft’s Office software remains more popular in the PC market as opposed to mobile working.

Both Google and Microsoft are also going head-to-head over mobile communications platforms. Google’s Android system – boasting Google Talk’s instant messaging and Voice over IP program – is handily positioned to compete with Microsoft’s Office Communication Server.

Google is already established as a player in the mobile working market (http://www.foneshop.com/htc/magic/phone). While Microsoft has been forced to admit that its coalition with Nokia (http://www.foneshop.com/nokia) is needed to muster worthwhile competition.

The choice for consumers to adopt Google or Microsoft mobile technologies is ultimately theirs, but it promises to be an exciting scramble in the coming months.

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