Avenue Right’s web-based media buying software allows advertisers to login from any computer to plan, negotiate, and buy local traditional and online media—radio, broadcast TV, print, or online.
Avenue Right provides the information and tools needed to make better media buys and gain efficiencies in an otherwise cumbersome manual process. Their web-based media buying software gives advertisers large and small the information and tools they need to plan, manage, and keep track of their local advertising affordably.
This summer Avenue Right added some new tools to help advertisers save more time and get better visibility into their media campaigns—calendar and schedule builder, File Cabinet (contact management), and a purchase order generator.
Advertisers can easily customize, print, and fax a purchase order to confirm their media schedules.
The File Cabinet lets advertisers create and manage a list of their preferred media outlets and the contact information of the reps they work with. Advertising agencies even have the ability to manage these contacts on a per-client basis.
Along with access to a comprehensive database of traditional and online media outlets, features such as the campaign builder, automation engine, and reporting tools streamline planning, negotiation, and confirmation processes for planning and buying local media. The robust campaign building tool that allows advertisers to create and manage targeted single- or multi-media campaigns, including scheduling and budgeting.
With so many traditional and online advertising opportunities available today in any given local market, Avenue Right makes it easy for advertisers to find and place the right media to reach their target audience. A market with 400 media outlets can be narrowed down to the relevant 30 or 40 in minutes.
Along with more mainstream media outlets such as daily newspapers and popular radio stations, advertisers can also find “long tail” or niche media opportunities, such as the community college newspaper or a local parenting website.
Through access to better information, media planning automation, and streamlined communications and confirmation, Avenue Right provides an improved marketplace for the advertising industry, one that will continue to change and grow to reflect changes in audience, content, rates, and inventory.
For information on Avenue Right visit www.avenueright.com.
