Las Vegas Social Media Tourism Campaign Partners with Domestic Violence Shelter to Raise Awareness

PRLog (Press Release) - Aug 31, 2009 -
SomethingGAMING Partners, LLC, a Las Vegas-based partnership marketing firm, has announced that their "Tell 2 Friends" Las Vegas Tourism Campaign will go live on the social media plaforms (Facebook, Twitter, Flickr, YouTube) on September 05, 2009.  The campaign will run through December 31, 2009, and will include extensive information about the Las Vegas-based The Shade Tree/Noah's Animal House Domestic Violence Shelter (www.TheShadeTree.org).

"Las Vegas is the ultimate social environment," said Jake Kahle, Principal, SomethingGAMING Partners, LLC.  "By leveraging the incredible strength of the peer-to-peer connected social media network, the campaign will spread the word that Vegas is where it's at."

The first objective of the 4-month viral campaign is to increase Las Vegas tourism by encouraging Las Vegas local residents to "tell 2 friends" (non-local) about their hometown.  In turn, their friends will tell 2 friends what they love about Las Vegas, and so on, and so on, and so on... think Fabergé Organic Shampoo Commercial (1978):

http://www.YouTube.com/watch?v=oCjmDI4AJlk
 
Las Vegas residents will also be invited to send their favorite Las Vegas area locations to the "Tell 2 Friends" Twitter and Blog sites.  The selected locations will be credited, photographed and filmed via the new iPhone 3GS, and uploaded to the social media platforms.  An integral member of the film "crew" will be Gator, the Eukanuba Pup, who will serve as a very social and eager location scout (picture attached).

The second objective of the campaign is to raise awareness of The Shade Tree/Noah's Animal House (www.TheShadeTree.org), a Las Vegas-based shelter for homeless and abused women and children AND their unconditionally loving pets.  The Shade Tree/Noah's is in the early stages of national expansion.

"The women and children of Shade Tree, who are staying here to be protected and safe, have their treasured pets on-site as they rebuild their lives," said Staci Columbo, Founder, Noah's Animal House at The Shade Tree.

Added Kahle, "As Las Vegas 'locals,' it's incredibly exciting to share what we love about our like-no-other-town with the social media world.  However, if this campaign can encourage just one woman to tell just one friend that she needs help out of an abusive relationship, than the social media arena is truly life-changing."

Photo:
http://www.prlog.org/10327588/1