It’s Not The Way Your Look Or Feel, But The Way You Smell, That Counts

PR Log (Press Release) – Aug 31, 2009 – Recently released scientific evidence has put a new spin on the age-old question, “Would you rather feel good or look good?” According to researchers in Stockholm, Sweden, smelling good was actually the number one priority of the thousands of women and men who participated in a comprehensive study of the human senses.  As a result of the study, researchers say they are on the scent of newfound evidence that proves the way you smell to others can dramatically impact your social life, determine your success in the job market, significantly affect your self-esteem and ultimately ordain whether or not you live a fulfilling life.

“The study definitely passes the smell test,” says Mike Rares, President and CEO of Big Discount Fragrances (www.bigdiscountfragrances.com), a leading online seller of designer discount perfume for men and women.  “I’ve seen how perfume can literally change the lives and self-esteem of people.  It’s amazing how a simple spritz of perfume or cologne can transform a person.”

Rares is putting the scientific evidence to the test by offering consumers a special Smelling Good Makes Scents sample set of perfume, comprised of designer perfume designed to improve sexual attraction, enhance job opportunities and improve a person’s general outlook on life.  No other perfume retailer offers a comparable product (http://www.bigdiscountfragrances.com/perfume-sample-pack ...).

In addition to an assortment of best-selling designer perfume, each sampler pack contains a personal log in which consumers can track their perfume usage.  The logs are used to record which scent was used, the purpose for which it was used (social, business, etc.), the amount used and the body area to which it was applied.  A results column allows consumers to summarize the efficacy of the perfume.  The samplers cost just $2.00 and are available for men and women. Each kit also includes a coupon for 10% off the next purchase at www.bigdiscountfragrances.com

“I want people to see for themselves the difference smelling good makes in every aspect of their lives,” said Rares.  “They’re going to be amazed.  It will literally change their lives… for the better.”

It has long been established that a variety of scents can trigger the release of pheromones – naturally occurring chemical transmitters that trigger natural responses including sexual urges, hunger, fear and others.  Perfumes, colognes, lotions and other fragrances have been developed to specifically induce pheromone production.

“It’s the ultimate way to win friends and influence people,” says Rares.  “And it almost never fails.” Rares says smelling good is a sure-fire way to improve self-confidence, improve the way you communicate with others, and even help straighten your posture so you exude a positive vibe.

“Smelling good is not a panacea for all of life’s problems, but it’s a guarantee you’re going to turn heads (and noses!) for the right reason.  It’s also cheaper than a psychiatrist.”

About Big Discount Fragrances
Established in 1997, Big Discount Fragrances has quickly grown into one of America's leading fragrance retailers. The company’s website offers a huge selection of designer perfumes at up to 90% off department store prices.  Ed Hardy, Juicy Couture, Jessica McClintock, Dolce & Gabbana, Bvlgari, Sean John, Burberry’s The Beat and Brit, and hundreds of other hot new fragrances and top selling brands are all available at bigdiscountfragrances.com.  The company’s headquarters are located at 6601 Lyons Rd in Pompano Beach, FL.

For more information on Big Discount Fragrances and their Smelling Good Makes Scents sample sets, contact Margaret Kessler at 954-456-8398.