Informa Research Services named to the Honomichl Top 50 U.S. Market Research Companies List

PRLog (Press Release) - Aug 31, 2009 -
Calabasas, California – Informa Research Services, Inc., was named as a Honomichl Top 50 U.S. Market Research Company.  This annual list is published each year in AMA’s Marketing News magazine. The ranking is based on 2008 revenues and Informa Research Services ranked as the 35th top market research organization in the U.S. This is the third consecutive year the company has participated in this listing.

Informa Research Services is the premier provider of competitive intelligence, market research, and mystery shopping services to the financial industry. With more than 26 years working with banks, credit unions, and thrifts, Informa demonstrates the ability to take clients beyond simple rate data.  With the ability to conduct high-level studies, gap analytics, and customized mystery shop programs, Informa puts the power of market intelligence to work for clients across the U.S.

Informa’s clients know the value of real experience in the financial industry.  Informa delivers powerful market information, insightful analysis, and targeted recommendations. Informa’s analysts leverage competitive data and customer experience data to bring clients a complete 360 degree picture.

“The recognition by the Honomichl Top 50 List and Marketing News magazine is appreciated,” said Michael Adler, president and managing director of Informa Research Services.  “However, I would rank us #1 when it comes to market research in the financial industry where we specialize.  No other market research company on this list has our experience and intimate knowledge of the financial industry.”

The "Top 50 U.S. Market Research Ranking and Review" is a report published by the American Marketing Association (AMA) and Inside Research, founded by Jack Honomichl, a leading market research industry authority.

About Informa Research Services, Inc. (www.informars.com)

Founded in 1983 and headquartered in Calabasas, California, Informa Research Services, Inc, provides the financial industry's most extensive array of market research and decision-support information.

Conducting daily surveys of the retail, lending, and business products offered by more than 10,000 financial organizations nationwide, Informa currently supports the product pricing decisions of more than 6,500 clients, representing all 50 states, and including all of the top 25 financial institutions. Informa conducts the finest mystery shopping and market research studies available, delivering accurate and relevant measurements in the areas of employee sales and service, customer satisfaction, closed account research and retention, competitive performance, fair treatment, and compliance testing.