Young Entrepreneurs Brings Twitter Offline With Microblogging T-shirts!

PR Log (Press Release) – Aug 31, 2009 – SYDNEY, NSW – Yanture, a Young Achievement Australia (YAA) company, introduces unique customizable t-shirts to bring Twitter and Facebook status updates to the streets by attempting to capture the microblogging generation with changable slogans.  

Introducing a t-shirt design with Velcro strips and lettering for changing the expressions on the t-shirts, Yanture sets a new trend for fashion while promoting love and diversity to the world with its first “I heart [ whatever you like goes here ]” range of t-shirts.  

The Managing Director of Yanture, Matthew Leung stated, “our concept originated from expressing your love towards a certain city, like the popular I heart NY design, but we wanted to be different.  With our market research, we found that our target market buys t-shirts that are unique and stylish; and we’d like to think that we bring just that.”

The Yanture website, www.yanture.com, which has launched earlier this month invites customers to upload their microblogging messages online via photos.  The site also includes helpful tips on how to care for the t-shirts, and is equipped with an online store, which is currently offering 10% discount to all pre-orders to microbloggers around Australia.  

For additional information on the news that is the subject of this release, visit www.yanture.com.