Although Denmark is among the most digitalized countries in the world, online copywriting is a completely overlooked area and most internet marketers fail to unleash the full potential of the most important part of their web communication – the web copy itself – Online-Tekstforfatter.dk wants to put a end to this unfortunate trend.
“Online success is all about conversion, and conversion is all about getting people to do what you want them to do. The web is a written medium, and ultimately it’s your web copy that makes your prospects react and take action.”
So says the mastermind behind the new blog, Michael Aagaard, who says that most people fail to grasp the unique circumstances that define the web, and that by far most marketers make the fatal mistake of approaching online marketing with an offline mindset.
“A campaign on TV may be defined as a success if a large number of people are exposed to it. Online it’s not a success till prospects have been converted into active users or paying customers.”
Every single weekly blog post will give the readers specific functional tips and tricks and food for thought that will help them understand the online medium and unleash the full potential of their web copy.
Visit the first Danish blog dedicated to online copywriting here: http://www.online-
Michael Aagaard is something so rare as a serious online copywriter. He works full time as an online copywriter and Junior SEO Specialist at Deducta Online Marketing and has been featured as a guest blogger on Copyblogger .com
