Mackie Mack Partners With Akel Ventures To Launch Exciting “i Can Do It!” Kids Line

PRLog (Press Release) - Sep. 2, 2009 - San Francisco, CA. --Mackie Mack by Chris Hill, www.mackiemack.com is set to launch a fun and innovative “I can do it!” children’s lines in partnership with San Francisco based, consumer products brand and business strategy firm, Akel Ventures.  www.akelventures.com.  

Chris Hill is the inspiration and talent behind Mackie Mack.  She is the creator of a totally unique line of character customized stationery and merchandise depicting kids and families engaged in fun, family and sporting activities.  Chris has partnered with Akel to launch a new line of Mackie Mack children’s activity products around the theme of “Teaching Independence.”   The goal is to encourage parents to empower their kids with the kind of “can do” experience that will grow their confidence, expose them to new experiences and create opportunities for them to have fun with family and friends.   The products will be aimed a gifting opportunities associated with recreation, sports and a variety of childhood activities.

“Carolyn (Akel) and Sara (Batterby) bring both the brand and business experience that I need to take Mackie Mack to the next level.  It’s such a relief to find the creative and strategic components of growth together in one place.  Nothing gets lost in translation,” said Chris Hill.  Founder and CEO of Mackie Mack.  “They have helped me repurpose my business around values that I truly identify with as a mom.  Kids are so overprotected these days and it’s a struggle to find the balance between meeting their needs and equipping them to take care of themselves.  It's important that we create opportunities for them to develop independence and a sense of personal responsibility.  I am so excited to be creating something that will help parents who are looking for fun ways to help their kids stand on their own two feet.”

Akel Ventures was founded by Carolyn Akel in 2005 to bring consumer focused revenue acceleration strategy to early stage entrepreneurs.  Her company steered the development of national brands such as TableTopics and Invisibelt.  Her partner since 2008, Sara Batterby brings brand, messaging and consumer landscape expertise.  “Mackie Mack is a perfect fit for us,” said Carolyn.  She has a unique vision and the talent to bring it to life.  We are looking forward to helping her share it with the world.”

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Akel Ventures partners with consumer products companies to create and support rapid yet sustainable growth. We collaborate with CEO's and Founders to build consumer brands by creating business growth strategies and launching new products.