Doctor George M. Martin, MD, or Doc Martin to his patients, is a highly respected dermatologist and avid surfer who spent two decades developing a sun block that will perform under the extreme conditions associated with sports and an active, outdoor lifestyle. Research, product development, and collaboration with professional athletes, including surfers, swimmers, cyclists, tennis and golf players, have resulted in some of the most significant advances in sunscreen technology in recent years. Doc Martin’s unique formula bonds directly to the skin creating an armor coating of protection from the damaging rays of the sun. The unique delivery system allows rapid penetration of sun blocking ingredients, tight binding of these ingredients to the skin, and rapid evaporation of the gel component so you have a cosmetically enhanced, non-greasy, longer-lasting sun block.
“Carolyn (Akel) and Sara (Batterby) bring both the brand and business experience that I need to take Doc Martin’s of Maui to the next level” said Dr. Martin. “Akel has taken a keen interest in us and our product for the last couple of years and has championed our development up until this point. We are excited to have them on board now that we are ready to grow.”
Akel Ventures was founded by Carolyn Akel in 2005 to bring consumer-focused revenue acceleration strategy to early stage entrepreneurs. Her company steered the development of national brands such as TableTopics and Invisibelt. Her partner since 2008, Sara Batterby brings brand, messaging and consumer landscape expertise. “Doc Martin’s of Maui is the kind of ‘make a difference’ product that we love to work with and people get so excited about it, it’s totally infectious,”
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Akel Ventures partners with consumer products companies to create and support rapid yet sustainable growth. We collaborate with CEO's and Founders to build consumer brands by creating business growth strategies and launching new products.