As the economy changes and businesses can no longer afford to pay for advertising that doesn't guarantee that a sale will be made on their websites, the pay per sale business platform is the perfect solution to many website owners problems. Pay per sale is slightly more work because you have to upload products to the shopping sites or in some cases load them one by one and you won't get any direct visitors to your site like you would from a pay per click shopping comparison site such as shopping.com or shopzilla.com. Even though it may be a little more work it 's definitely worth it because your cost per sale is predictable and you'll make a profit on every sale unlike the PPC type of business model where you hope to get a sale per every so many visitors to make a profit.
There are a few companies you may not realize that are pay per sale such as Amazon.com and Grabcart.com just to name a couple. Both offer platforms to have your products uploaded in bulk therefore minimizing the work involved in getting your product listings to be shown to millions of monthly visitor’s world wide. The way they work is you list your product; visitors to their site view them and purchase them right on their site. Once the item is purchased you get an e-mail stating you have a sale, then you log in to your account and process the sale, it's as simple as that. Some will charge a commission due at the end of the month and others will send you payment minus their fees once or twice a month depending on the company. This is a sure way to make a profit on every sale without having to spend money on advertising.
The indirect benefit of these pay per sale sites is the promotion of your website. When you sign up for an account with a company like this make sure you're account name is the same as your website, this will help promote your site to bring in more visitors. Inside every shipment put an advertising piece that has your company website address on it and maybe a special offer that will entice the customer to visit your site instead of the pay per sale site to purchase more products. Some of these sites will even give you the option to email your customers with special promotions; it may cost extra but might be worth it depending on your conversion rates. Eventually over time you will not only have the pay per performance sites making sales for your company but also you will steadily build your online popularity with repeat customers visiting your site.
We've been taking advantage of this method since we've known about the pay per performance shopping sites and they have helped us grow our silk plant business at a faster pace than we ever thought possible during this down economy. When times are tough you have to make smart decisions with your advertising and pay per sale is a way to guarantee you make a profit on every sale and can help tilt the books in your favor.
Written by Chad Young who owns and operates multiple home and garden decor related e-commerce sites including, http://www.qualitysilkplants.com , http://www.calancompany.com , http://www.indoortabletopfountain.com , just to name a few.
