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Latin-Pak Celebrates 14 Years of Marketing!

Latin-Pak, a true pioneer in Hispanic Direct Marketing maintains its’ philosophy of providing the highest quality of direct marketing services to ensure a clients’ message is propitiously delivered to the targeted U.S. Hispanic household.

 
PRLog - Aug. 27, 2009 - Latin-Pak Celebrates 14 Years Of Niche Marketing

Saint Louis, MO.- August 20, 2009 Latin-Pak celebrates it’s 14th year of marketing to U.S. Hispanics Nationwide.  Latin-Pak, a true pioneer in Hispanic Direct Marketing maintains its’ philosophy of providing the highest quality of direct marketing services to ensure a clients’ message is propitiously delivered to the targeted U.S. Hispanic household.   While Direct Marketing methodologies have evolved and the U.S. Hispanics marketing segment has increased, Latin-Pak’s entrepreneurial spirit has allowed it to capitalize on all direct marketing methods relevant to U.S. Hispanics today and incorporate them in clients’ marketing campaigns.

Fundamental to the exceptional quality Latin-Pak possesses is the willingness to travel beyond the norm.  “From our inception, we have taken the steps we deemed necessary in providing quality and timely implementation of marketing campaigns.  A prime example of this was the decision to transfer our headquarters from our Los Angeles office to our St. Louis office, allowing complete orchestration of our printing, sampling and distribution operations from one truly central location. The move has allowed us to offer our clients’ the most timely, accurate and cost efficient deliveries possible to any location in the United States,” stated Vince Andaloro, President/CEO Latin-Pak.

Other quality controls inherent to Latin-Pak’s model of exceptional service include offering clients the ability to audit all deliveries via the company Verified Audit Circulation (V.A.C.), the monthly hygiene of all lists, as well as monthly updates with the National Change of Address (NCOA) System ensuring accurate and current information.  

As the Hispanic population bourgeoned, so did digital direct marketing.  Latin-Pak researched and developed digital marketing programs consistent with the online demographics and habits of U.S. Hispanics. All of Latin-Pak’s digital programs are delivered only to those who double opt-in to receive related advertisements.

The future for Latin-Pak according to Vince is dazzling, “The digital age is truly wonderful for our industry as the tracking, the services, the science wherein we can study the trends of the Hispanic market segment are simply astounding and brings direct marketing into a whole new realm.  Additionally, the digital age has brought printing to a whole new level.  We are proud to announce that our printing has been awarded the G7 Master qualification seal, meaning that we use the most modern technology, techniques, proofing press controls and standards as set by IDEAlliance™.” In the years ahead, Latin-Pak vows to continue using the same entrepreneurial spirit to consistently provide the most comprehensive Direct Marketing services to the U.S. Hispanic market segment.

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About Latin-Pak
Latin-Pak, a Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, is a proven leader with a history of success working with many top advertising agencies and Fortune 500 companies across the United States. Established in 1996, Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers “in-home” through Direct Mail, Hispanic Databases, Door-to-Door, Insert Programs, Spanish Free Standing Insert Programs, and Hispanic Digital: Email; Contextual; Mobile. For additional information call 800-625-4283, contact Vincent Andaloro, President or email at vince@latinpak.com or visit www.latinpak.com.

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Source:Latin-Pak
Industry:Direct marketing
Tags:latin-pak, Direct Marketing, direct mail, email, door to door, fsi s
Shortcut:prlog.org/10323898
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