Seagram’s Royal Stag Mega Music lives life with ‘Make it Large-A Tribute to Michael Jackson’

PR Log (Press Release) – Aug 27, 2009 – A celebration could not be larger than this one where the best of Indian musicians come together to pay tribute to the genius that is Michael Jackson. Written by Vishal, composed by Vishal and Shekhar, produced by Red Chillies Idiot Box, and directed by Samar Khan ‘Make it Large’ features Shankar, Shaan, KK, Shreya Ghoshal and Michael’s closest dance likeness in India-Prabhudeva. The video also features testimonials on Michael Jackson from Bollywood’s hottest talent; Shahrukh Khan, Hrithik Roshan, Priyanka Chopra, Katrina Kaif, Anoushka Sharma, Shahid Kapur, and cricket’s best-Yuvraj Singh. Commenting on the initiative, Bikram Basu, Vice President-Marketing, Pernod Ricard India said, “Michael Jackson is an icon, an undying creative genius. He uniquely stands for Royal Stag’s brand philosophy to aspire and 'Make it Large'. This tribute song and video to Michael Jackson is really special.” Composer Vishal said, “The idea was derived with just from the thought of Michael. It’s just awesome to see all of us come together out of love for one person and his music. It’s magic!” Composer Shekhar said, “A tribute to MJ is something any musician would give his right hand to do.” Director Samar Khan said, “MJ’s life and death have made an indelible impression on my life and suffice it to say that I had to be part of that history. The opportunity to direct this video was one I could not pass up and I am certain that it will leave a lasting impression on audiences across India” About Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009), dubbed the "King of Pop", was an American legend and perhaps one of the most commercially successful entertainers of all time. His unique contributions to music and dance, along with a highly publicized personal life, made him a prominent figure in popular culture for over four decades. His Journey started in 1964 as a member of The Jackson 5. His 1982 album Thriller remains the best-selling album of all time, with four others — Off the Wall (1979), Bad (1987), Dangerous (1991), and History (1995) — continue to be among the best selling albums. He is widely credited with having transformed the music video from a promotional tool into an art form, with videos such as Billie Jean, Beat It and Thriller using inimitable dance moves like the moonwalk and robot. His achievements are truly larger than life… a double-inductee into the Rock and Roll Hall of Fame, his other achievements feature multiple Guinness World Records — including the "Most Successful Entertainer of All Time" — 13 Grammy Awards, 13 number one singles, and estimated sales of over 750 million records. All MJ did was followed his dreams…to make it large!
For more information on this press release and a CD of the Video, please contact , Toral Sanghavi toral@cleapublicrelations Clea Public Relations