Canadian Television Sales (CTS), the largest U.S. representative of Canadian media properties, will add DejaView, Fox Sports World, MovieTime, Mystery and TVtropolis to its list of represented television stations on September 1, 2009.
The decision was made by Canwest Global Communications in an effort to align all of their specialty stations under one U.S.-based rep firm. In addition to the six new stations, CTS will continue to represent BBC Canada, BBC Kids, Discovery Health, the DIY Network, Fine Living, Food Network, HGTV, History, IFC, National Geographic, Showcase, Showcase Action, Showcase Diva and Slice. Canwest’s broadcast stations, Global and E!, will continue to be represented by Impulse Media Sales.
“We’re looking forward to being the one-stop shop for Canwest’s specialty stations,” says Michael Custardo, president of CTS. “Between these premium properties and the stations we represent through Astral Media, CBC, Radio-Canada and The Score, we have a number of media opportunities to pass on to our advertisers.”
For more information on advertising on Canadian television, radio or online, call 212-967-1999 or visit www.canadiantvsales.com.
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