Two Tomorrows, the global sustainability consultancy, has started to provide rolling assurance to The Guardian’s new interactive sustainability reporting website – and says the success of the website could signal a new approach to sustainability reporting.
This pioneering approach to reporting by Guardian News & Media, already widely recognised as a sustainability leader, sees Web 2.0 technology put to good use, by allowing stakeholders to respond to information as it goes live. Two Tomorrows is providing rolling assurance and critique on the website content. (www.guardian.co.uk/
Jason Perks, group director of Two Tomorrows, says, “This groundbreaking initiative could signal a whole new approach to sustainability reporting and its assurance.
“Companies have, in the past, been surprisingly conservative in the use of web technology in their reporting, mainly sticking to basic web pages or a PDF download. All eyes will be on other reporting companies to see if they follow The Guardian’s lead in embracing technology to engage their stakeholders.”
Through its global audience, the new website will play its part in holding The Guardian to account and challenging it to live by its values.
Two Tomorrows will be continually developing its own role in this new initiative.
Mark Line, executive chairman of Two Tomorrows adds, “The new site uses the full power of filters, tags, comment fields and blogs to meld together evolving content. Now, for The Guardian’s readers and other stakeholders large and small, responding to the newspaper’s take on the issues, getting their voice heard, and sparking debate has never been easier.”
Guardian News and Media will still continue to produce its award-winning Living our values annual sustainability report and publish it in print and as an online PDF document. However, the report will be shorter and will link to more detailed and frequently updated information on a new interactive website.
The Guardian’s focus on its sustainability performance fits with its wider editorial and commercial stance of being a leading source of news and information about environmental and other sustainability issues.
Two Tomorrows brings together unique insight into best practice in corporate responsibility and emerging sustainability issues across all industries. It provides strategic advice and hands-on practical support to companies looking to create a more sustainable future.
For more information, visit www.twotomorrows.com
