"As we get older, some of us don't get around as well as we used to," Robert Winchurch said. "Whether it's getting up out of bed in the morning or spending the afternoon out and about, I noticed there were a lot more grunts, groans and complaints from the whole bunch of us."
While Robert Winchurch was looking for mobility products for a friend, he found there was a lot of information out there - but very few places also sold the products mentioned.
"You could find out everything you needed about how an electric bed works, but they'd always send you to a local store or tell you to ask your doctor. How can we do that if we have trouble getting out of bed to begin with!"
With Mobility Products 4U, Robert Winchurch hopes to become the premier home of online mobility purchases - "The Amazon.co.uk of mobility products," as he puts it.
And with their new website up and running, Mobility Products 4U looks like it's in a position to do so. Its crisp, clear interface includes large pictures, no-nonsense pricing and extensive information on the possibility of VAT exemption for eligible customers.
But, seniors aren't the only people who can benefit from Robert Winchurch's offerings.
"I thought mobility products were just for the old and creaky - but I've found that people with a wide variety of mobility problems could benefit from knowing what's available to them. That's why we offer everything from paediatric walkers to fireside chairs to fully featured electric wheelchairs."
Robert Winchurch says it's all a part of his "No Boundaries" philosophy. "With all the technology we have today, there is no reason why people in any range of disability can't get out and enjoy everything life has to offer. The rest of us take for granted what it's like to be able to walk I the park on a beautiful spring day. When these simple pleasures in life make all the difference in the world to someone with limited mobility, why wouldn't I try to do everything I can to make that happen?"
For more information about mobilityproducts4u.co.uk - visit http://www.mobilityproducts4u.co.uk