Brawl Nutrition Announces Team Brawl Alliance with Sponsored Fan

PRLog (Press Release) - Aug 26, 2009 -
In an industry whose popularity and growth have outpaced the needs of fighters, Brawl Nutrition and Sponsored Fan look to redefine the modern MMA alliance.  Atlanta based Brawl Nutrition, a sports nutrition company that designs and markets supplements for mixed martial arts athletes, is pleased to announce the strategic alliance with Sponsored Fan Sport and Event Marketing Group, an Atlanta based fighter management and marketing company, and Team Brawl, the fighter relations division of Brawl Nutrition.  Greg Latora, Brawl Nutrition’s President and CEO, is excited about the roster of fighters that Sponsored Fan is bringing to Team Brawl.  “This is a sport that has no timeouts and no overtimes; one mistake in the ring can get you knocked out – the same is true for companies in the industry.” Mr. Latora continues, “It is important that we stay focused and continue to align ourselves with passionate organizations; which I feel we have done that with this agreement.  Sponsored Fan, a company with an outstanding reputation for properly managing the business and personal needs of their fighters, will fit perfectly into the Team Brawl program”

While many supplement companies are simply throwing money at fighters in the hopes of capitalizing on the rapid growth of the combat sports industry, Brawl Nutrition is focused on supporting local teams of fighters who vary in depth, but who are all looking to build their personal brand within the industry.  Chris Lusk, Brawl Nutrition’s Director of Marketing, states, “A monetary exchange is easy; give them money, push them out the door, wish them the best, and hope they mention your name.  We don’t see fighters as merely a means of transportation to take us to our own goals; we believe they should benefit from us first.  Above Brawl Nutrition’s marketing and branding strategies, Team Brawl is structured in such a way that it promotes the fighter’s growth both inside, and outside of the ring.”

Sponsored Fan has a great group of fighters including pros Tim “M.O.A.B.” Stout, Frank Millsap, Aaron “Tex” Johnson, Byron Bloodworth, and Bobby “Papa Big Country” Peavler.  Aside from dominating local fight cards, Sponsored Fan’s approach to how they brand and market their fighters has lead to significant visibility for their team.  Sponsored Fan has partnered with several local companies including Georgiafighers.com by providing content for their site to promote their team. Another key partnership is with Omega Attire which has put Sponsored Fan as the preferred management company of Team OMEGA. To build further equity with local promoters, Sponsored Fan has assisted local promoters with key contacts to secure additional sponsorships to enhance the fighter and spectators experience along with furthering the capabilities of promoters to put on bigger and better shows in the Atlanta market. Atlanta based William “Soco” McCallister with Sin City Fight Club says:

“Sponsored Fan Sport and Event Marketing group has been instrumental in the growth of my promotion. The relationships they have helped us establish have provided a big boost to our show's budget and allowed us to put together "The Redline Grand Prix" the first Pro MMA 8 man tournament in Georgia history to reward the winner with $10,000, and answer the question ‘Who is the Baddest Middleweight Fighter in the South East?’"
For additional information on Brawl Nutrition Announces Team Brawl Alliance with Sponsored Fan, contact Chris Lusk at 770-702-3801, or visit www.brawlnutrition.com.  

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