Monetelize Prepares to roll-out new TAD advertising format within yellowtel directories

PR Log (Press Release) – Aug 25, 2009 – Monetelize Inc. - Sydney, announces that the much anticipated development of a new advertising format for .tel domains has arrived in the form of ‘TAD’.
The new TAD format facilitates industry standard presentation of third-party ads from well known ad networks such as Google, Yahoo and others. The TAD system will allow for multi-line text ads to be placed in several predefined positions within each page of a yellowtel directory, giving more control over how a user interacts with the .tel contact information. This flexibility will enhance user experience and give publishers more options to distribute creative’s that are widely available.
It is anticipated that higher advertising response may now be possible due to marketers having the freedom to create a separate headline, body text and clickable URI and to present their offers within a .tel in ways that are more likely to catch a consumer’s attention and interest.
Monetelize’s proprietary ‘Ad Conversion System’ is scheduled to be upgraded to TAD and all existing yellowtel directories will receive the upgrade at no cost.
This development further supports the growing community of .tel domain owners and entrepreneurs who are building directory businesses based on Telnic’s mobile-friendly data platform.
Each yellowtel directory is a micro-niche repository of contact information representing a narrow vertical or geographic market. Yellowtel directories facilitate local and mobile-search by providing small footprint, quick loading directories that can be viewed on the web or loaded directly into web enabled cell phones that have one of the freely available .tel applications installed.