Torrance, CA – MULTI-LINK Communications Products (MLCP) has, for years, been known as the leading alternate provider of new and refurbished Cisco hardware to companies all over the globe by providing quicker lead times, better prices, and unparalleled warranties than its competitors, but the management team at MLCP doesn’t seem to be content with just that. The folks at MULTI-LINK want to do more than buy and sell Cisco routers, switches, and accessories. They want to be experts in the evolving field of technology and network security so they can provide the best possible advice to their customers.
“This is a field that’s constantly changing,” explains Eric Tanaka, President of MULTI-LINK Communications Products. “To expect our customers to keep abreast of all the new advancements on their own would be ludicrous. They don’t have enough time to constantly stay on top of which security features are emerging and new products that can enhance their network’s performance. That’s what we’re here for. And although most hardware providers would rather just sell a piece of hardware to get it out of their warehouse, we pride ourselves on long-term relationships with our customers.”
And MLCP has quite an extensive list of customers. From small, local companies to massive Fortune 500 Enterprises, MULTI-LINK has clients in 64 countries. “Because the needs of our customers are so diverse, we have to be aware of the newest products all the time,” Tanaka says. They do this by attending seminars and webinars provided by Cisco itself. “We’re constantly on a quest to learn what the industry is working on and what the next advancement will be.” MLCP sends all of their employees—from top management personnel to customer service reps to these highly informative seminars. “The more we know, the more information we can impart to our customers,” says Kristin Cox, a mid-level manager at MLCP who’s been to numerous Cisco seminars herself.
Cisco offers seminars in everything from Virtual Private Networking to Metro Ethernet, to Network Management. MLCP tries to send at least one member of its team to each seminar Cisco puts on.
A great deal of these seminars deal with network security and how to keep confidential data safe from ever-increasing hackers, viruses, and a whole host of other network threats. “The Obama administration is really putting a focus on cybersecurity right now and that awareness and focus is helping the industry make great strides in this area,” Tanaka explains. A large percentage of MLCP’s new clients come to them in the middle of a crisis—often that crisis is security-related. Because network security is complicated, it’s not uncommon for customers to know they need to secure their network but not know exactly what they need. MLCP is not only making an effort to become experts in network security, but also educate the public by publishing a series of articles explaining the different network threats that lurk out there in cyberspace.
Since 1995, MULTI-LINK Communications has been a reliable supplier of network hardware and equipment from Cisco and other companies like Juniper, Foundry, and many more. The company buys used equipment for generous trade-in credit or cash, and sells both new and refurbished equipment at discount prices. Whether you need to replace a simple network cable, or upgrade to an entirely new system with higher-performing Cisco routers, start and end your search with MLCP.
For information:
