Nampa, ID USA - Keeping in tune with the wishes of their customers, Sterling Minerals Cosmetics, a mineral makeup and skincare company, is pleased to announce they recently launched a brand new YouTube Channel for their viewing pleasure.
Due to the incredible growth this summer customers are having more input and are playing a part in the direction their favorite mineral makeup company takes. "This is an exciting time for us" stated Katherine, President and Master Formulator of Sterling Minerals. "We are receiving so many emails with suggestions on creating mineral makeup tutorials, makeup advice and much more." In response to these multiple requests Katherine decided to launch her own personal YouTube Channel at http://www.youtube.com/
Although Katherine has offered a Free Skin Care Guide for almost 2 years now, she realized that in today's technological age her customers were wanting more. The Skin Care Guide allowed for comments and interaction between Katherine and her customers, but none so vital as what she is already receiving since the launch of her YouTube Channel.
"It has been fantastic! With just the first release of my introduction to me and my company, the response has been overwhelming,"
SterlingMinerals.com is an e-commerce business and doesn't allow interaction as a whole with their valued customers. This is something that Katherine felt was always lacking. "I love interacting with my customers when I can. Speaking to them personally on the phone or assisting them with a concern by email has worked up until now, but I wanted more also," she exclaimed. "Video has created a happy middle ground for everyone, myself included and I am having a whole lot of fun. Who would have thought!"
Katherine plans to provide future mineral makeup tutorials, product reviews, makeup tips and tricks, health and skincare related topics and continue to remain true to form debunking product and marketing claims in the videos she will produce. She also plans to continue with her Skin Care Guide located at http://sterlingminerals.blogspot.com. "This is still essential for more in depth evaluation of the topic of the week since my plan is to keep my videos condensed for easy viewing and to keep it fun and real," she stated. "It is also something my customers have come to expect to arrive in their inbox each and every week" she added further.
Katherine plans to upload new videos at least once a week but is striving to do more if something new and fun should inspire her to say, "now that would make for a great video".
She has currently added two more tutorials on her mineral makeup application
and her signature moist method for the optimum look.
Stay tuned until next time!
http://www.sterlingminerals.com
