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Ofgem is being urged to act quickly to stem the flow of consumers ditching direct debits and opting to pay energy bills by cash or cheque instead. New data from uSwitch.com, the independent price comparison and switching service, shows a 7.3% drop in the number of switchers paying by fixed monthly direct debit, falling from 92% a year ago to 85.3% today. Across the market it could mean 342,000 households less a year taking up the option and losing out on discounts totalling £33.5 million as a result.
According to Ofgem, over 40% of customers pay their energy bills by direct debit. Not only is this payment method convenient, but it is cheaper too as suppliers give discounts to customers paying in this way. These amount to £98 a year on average. The impact on household bills is noticeable - while the average household energy bill for a customer on a standard plan paying by cash or cheque is £1,239, this drops to £1,141 on average for those paying by direct debit.
More importantly, paying by direct debit is the gateway to suppliers’ cheapest tariffs – these can be found on their online energy plans. To get them, consumers need to pay by direct debit. The average household energy bill for an online customer is £1,021 - £218 cheaper than for a customer on a standard plan paying by cash or cheque.
But despite the cost implications, consumers are starting to shun direct debits. According to uSwitch.com (http://www.uswitch.com) this stems back to last year’s 42% or £381 price hikes which only hit many direct debit customers this year. Almost a third (30%) only had their direct debits increased in the first three months of this year – even though the price increases happened last year. As a result, many were playing catch up to make up for months of under paying and so were shocked when their supplier advised them how much their direct debit had to be adjusted by to compensate.
The delay was down to suppliers having to review accounts before amending direct debits. To compensate for last year’s price increases suppliers increased direct debits by £22 a month on average. However, almost one in ten households (9%) saw their direct debits increased by more than £50 a month. At the least, this adds up to an eye watering £600 a year extra that they had to find.
Not surprisingly, when advised of increases to direct debits a third of people (33%) felt compelled to contact their supplier. Following this 4% cancelled their direct debit even though this would increase the cost of their energy. And they’re not alone – according to the new data there has also been a 217% increase in people choosing prepayment meters (http://www.uswitch.com/
Ann Robinson, Director of Consumer Policy at uSwitch.com, says: “This is a deeply worrying trend that is leaving consumers facing a Catch-22. They are moving away from direct debits because of concerns over affordability, but will then end up paying more for their energy because they lose valuable direct debit discounts. Ofgem has recognised how vital it is for consumers to have confidence in direct debit arrangements – now it has to act quickly to stop the rot and give consumers the reassurance they need.
“Paying by direct debit opens the path to the cheapest energy prices (http://www.uswitch.com/
See the full version of this press release: http://www.uswitch.com/
For more information please contact:
Jo Ganly 0207 802 2915 / joganly@uswitch.com
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http://www.prlog.org/
