NEW YORK --- National Cable Communications (NCC), the leader in cable television advertising sales and marketing, announced today that it is making available its white paper, “A Current View of Cable Advertising 2009: A Report on the Cable Industry’s Market-Level Consumer Targeting Capabilities.”
Topics covered in the white paper include:
- Extracting maximum value from investments in the cable medium based on consumer analyses available to agency and client decision makers
- Geo-targeting and promotional capabilities
- Cable operators’ suite of digital media platforms
- The ROI impact of new cable operational and research resources
“Due to the dramatic shift of viewership and consumer reach to cable, agency executives and their media buying and planning teams have increasingly been asking NCC to dispel out-of–date perceptions, and enable the extraction of more value from their media budgets,” said Andrew Capone, NCC’s SVP Marketing and Business Development. “This report was crafted to help answer those needs.”
If you would like a copy of the report, please visit http://www.spotcable.com/
