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Graphic Design Group’s Fresh New Look Is The Business

Having completed an overhaul of the company image, Bene Imprimatur unveils its new name
 

 
The Design Business

The Design Business

FOR IMMEDIATE RELEASE

PR Log (Press Release)Aug 20, 2009 – Well established graphic design company, Bene Imprimatur is delighted to announce the completion of its corporate transformation.  As a result of a total re-branding exercise, this successful, hard-working group of designers is now trading as
The Design Business.  The launch of a new corporate website and company brochure at the start of August signals the completion of the image overhaul.

Founded in 1990, the firm, based in Great Chesterford, specialises in the development and delivery of forward-thinking, focused campaigns for clients across a number of sectors.  In the eastern region clients include The Babraham Institute, Cheffins, Chesterford Research Park and Cambridge Education Group.  Nationally, they have worked with AstraZeneca and BMS and also undertake regular assignments for Siemens.

Steve Morphey, Managing Director of The Design Business, said: “In almost 20 years of trading we have seen our business and that of our clients’ change and grow.  Our decision to re-name and re-brand ourselves was born out of an understanding of the value of corporate identity.  We felt we needed to take a look at our own identity as closely as those of our clients!”  

“Becoming our own ‘client’ to refresh and update our company image has been immensely thought-provoking.  We are a small, close-knit team but as individuals we all had our own opinions regarding the new direction for our brand, which lead to many hours of discussion before the final decision was made.  However, we are incredibly proud of the result and feel that our new branding better represents what we do best, which is design in all its forms”.

Samantha Maskell, Director added: “The process has been incredibly insightful for the team at The Design Business and allows us to empathise greatly with clients that are going through the same process. To re-create and re-communicate a new look and feel for an already established company is a huge undertaking, one which we now understand so much better having been through it ourselves!”

The bespoke design services offered by The Design Business include:

•   corporate identity
•   web design
•   signage
•   design for print
•   advertising
•   exhibition design
•   product packaging.


Looking ahead, The Design Business’ mission remains to provide relevant, thought-provoking design that provides clear, commercial results for its clients.  The team behind the name remains the same and is as focused as ever on the effective and efficient delivery of commercially savvy design solutions for all its clients.

# # #

About The Design Business: The Design Business was founded in 1990 and comprises an enterprising and hard-working group of designers, based near Cambridge. The founding members have a very wide range of experience gained over 30 years’ working for multinational agencies, regional and blue chip clients based in the UK and overseas. Their skills base covers corporate identity and brand management, web design, digital media, advertising, print and exhibition graphics. Diversity of experience is their key strength; working across many design sectors, bringing new ideas and fresh thinking to all kinds of integrated marketing initiatives. www.thedesignbusiness.com


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Email Contact:Click to email (Partial email =  @limewashmedia.com) Email Verified
Issued By:Limewash Media & Design
Phone:07796 583 223
Address:7 Downing Place
:Cambridge
City/Town:Cambridge
State/Province:Cambridgeshire
Zip:CB2 3EL
Country:United Kingdom
Categories:Multimedia, Marketing, Advertising
Tags:design, Advertising, websites, Creative, graphics, branding, Marketing, logos, corporate, identity
Last Updated:Aug 20, 2009
Shortcut:http://prlog.org/10316060

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