Graphic Design Group’s Fresh New Look Is The Business

PR Log (Press Release) – Aug 20, 2009 – Well established graphic design company, Bene Imprimatur is delighted to announce the completion of its corporate transformation.  As a result of a total re-branding exercise, this successful, hard-working group of designers is now trading as
The Design Business.  The launch of a new corporate website and company brochure at the start of August signals the completion of the image overhaul.

Founded in 1990, the firm, based in Great Chesterford, specialises in the development and delivery of forward-thinking, focused campaigns for clients across a number of sectors.  In the eastern region clients include The Babraham Institute, Cheffins, Chesterford Research Park and Cambridge Education Group.  Nationally, they have worked with AstraZeneca and BMS and also undertake regular assignments for Siemens.

Steve Morphey, Managing Director of The Design Business, said: “In almost 20 years of trading we have seen our business and that of our clients’ change and grow.  Our decision to re-name and re-brand ourselves was born out of an understanding of the value of corporate identity.  We felt we needed to take a look at our own identity as closely as those of our clients!”  

“Becoming our own ‘client’ to refresh and update our company image has been immensely thought-provoking.  We are a small, close-knit team but as individuals we all had our own opinions regarding the new direction for our brand, which lead to many hours of discussion before the final decision was made.  However, we are incredibly proud of the result and feel that our new branding better represents what we do best, which is design in all its forms”.

Samantha Maskell, Director added: “The process has been incredibly insightful for the team at The Design Business and allows us to empathise greatly with clients that are going through the same process. To re-create and re-communicate a new look and feel for an already established company is a huge undertaking, one which we now understand so much better having been through it ourselves!”

The bespoke design services offered by The Design Business include:

•   corporate identity
•   web design
•   signage
•   design for print
•   advertising
•   exhibition design
•   product packaging.


Looking ahead, The Design Business’ mission remains to provide relevant, thought-provoking design that provides clear, commercial results for its clients.  The team behind the name remains the same and is as focused as ever on the effective and efficient delivery of commercially savvy design solutions for all its clients.