There are two kinds of car navigation systems by installed method: one is the embedded car multimedia information system, which often integrates navigation, DVD, audio, Bluetooth, etc. It includes factory OEM navigation system and aftermarket navigation system. The former means the system installed by car manufacturers, while the latter mainly refers to the systems sold in 4S stores. The other kind is PND (Portable Navigation Device), whose sales channels are IT and 3C stores. ( http://www.bharatbook.com/
In 2008, the world’s total shipment of GPS navigation devices were over 70 million units, of which, the shipment of factory OEM car navigation devices occupied 10%. The factory OEM car navigation devices market scale will surpass 14 million sets by 2011. China car navigation devices sales in 2008 were over 3 million units, more than doubled the figure last years, of which, the sales of factory OEM car navigation devices were over 300,000 units, much smaller than that of aftermarket car navigation devices. (Please refer to the report for accurate data).
Though the ratio of car navigation to the global navigation devices market scale has decreased, the absolute value of the factory OEM car navigation devices market scale is still growing steadily. As automakers, government and car drivers pay more attention to car safety, high efficiency, convenience, entertainment information, cost saving and pollution reduction, etc, factory OEM car information service terminals are increasingly welcomed. The key driver is the demand of consumers for advanced information and recreation service system, such real-time services as traffic information, oil price, parking lot, tourism information, etc.
Based on the basic information of National Bureau of Statistics, China Association of Automobile Manufacturers, China Technical Application Association for Global Positioning System, related publications at home and abroad, the data of related navigation research institutes and in-depth market survey, the report made analysis on and forecast of the car navigation industry development, the equipping of mainstream car models, sales channels of related products, key segmented industries, leading companies, etc and discussed the overall environment and development trend of the car navigation industry in the future. In addition, it provides accurate market intelligence and scientific decision-making basis to help car navigation companies timely adjust their operation strategies in accordance with the market demand, to help strategic investors choose the right investment time and to help company leaders make proper strategic planning, in addition, the report is of great reference value for the credit department of banks.
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