Holiday Inn Festive Brochure Design
After successful tender, InterContinental Hotels Group, who operate the Holiday Inn and Crowne Plaza hotel brands, awarded rhc visual strategy the project to market Christmas season events across 64 UK and Ireland hotels.
This included the design, copy, artwork, print and delivery of the Christmas event brochures for both brands.
Bespoke briefing, brochure proof amendments and approvals were all coordinated online via rhc’s netsetgo system. This allowed different levels of secure access for rhc, hotel General Managers and IHG Head Office. Target timelines and comment history were also visible.
As an innovation, rhc also designed and built bespoke and fully content managed Christmas event websites – including hotel finder, specific hotel pages and PDF brochure download. Securely hosted by rhc, these websites are search engine optimised and supported by a comprehensive Pay-Per-Click Search Engine Marketing campaign.
www.holidayinn-
www.crowneplaza-
IHG Marketing Manager for UK&I said: “Many thanks – The brochures and websites are superb. We are confident that, despite the economic situation, IHG will make great efficiencies and maximise profit for the 2009 Christmas season.”
Gain further marketing insights at www.rhc.uk.com
